Exam 19: Editing and Coding: Transforming Raw Data Into Information
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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When a coding method produces more categories than are deemed important during a later stage of the research,the categories can be reduced to a smaller number of categories by combining categories.
(True/False)
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Mistakes that are made by the respondent in a phone survey are called nonrespondent errors.
(True/False)
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Assigning a "1" or "0" code where each number represents an alternate response such as "yes" or "no," is an example of:
(Multiple Choice)
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A researcher has assigned "1" to represent freshman,"2" for sophomore,"3" for junior,"4" for senior,and "5" for graduate student.These labels (i.e. ,freshman,sophomore,etc. )assigned to the numeric code are called:
(Multiple Choice)
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The unedited responses from a respondent exactly as indicated by that respondent are referred to as:
(Multiple Choice)
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Coding is the process of assigning a numerical score or other character symbol to previously edited data.
(True/False)
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A data processing input device that reads material directly from mark-sensed questionnaires is called a(n):
(Multiple Choice)
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In test tabulation,what is the typical percentage of responses from completed questionnaires that a researcher will use to create coding categories?
(Multiple Choice)
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Which of the following is an alternative to dummy coding using the values of -1 and +1 to represent two categories of responses?
(Multiple Choice)
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When an editor replaces a missing answer to a question with a random response from among the fixed-alternative responses for that question or inserts a neutral response,the number inserted is called a(n)____________________.
(Short Answer)
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Valarie's job at a research firm is to transfer data from survey questionnaires to a computer file.Her job is:
(Multiple Choice)
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A data processing device that reads data from mark-sensed surveys into the computer is called a(n)____________________ system.
(Short Answer)
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Technology has reduced errors by checking for inconsistencies automatically.
(True/False)
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The process of data analysis begins before the data have been collected.
(True/False)
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Which of the following can be used if the researcher knows what answer categories exist before data collection occurs?
(Multiple Choice)
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A question on a survey that has not been answered by the respondent is called a(n)____________________.
(Short Answer)
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When a survey is highly unstructured,it is possible to precode the response categories before the data are collected.
(True/False)
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A coding scheme that has a code for all possible responses is said to be ____________________.
(Short Answer)
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