Exam 19: Editing and Coding: Transforming Raw Data Into Information
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Assigning numbers to edited data is known as ____________________.
(Short Answer)
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A survey question asked respondent how much of the Super Bowl they watched by asking them to check one of the four following choices: "all of it," "most of it," "some of it," or "none of it." How many dummy variables would a researcher need to dummy code this question?
(Multiple Choice)
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Compare and contrast list-wise deletion and pair-wise deletion methods for handling missing data and discuss which one is used most today.
(Essay)
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The purpose of coding open-ended questions is to reduce the large number of individual responses to a few general categories of answers that can be assigned numerical codes.
(True/False)
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One way to deal with missing values is to randomly select an answer.
(True/False)
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When a phone survey tries to obtain the opinions of registered voters (who need to be age 18+),and the field editor finds an interview in which the respondent was only 17 years old,the field editor should ____________________ this survey.
(Short Answer)
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A data sheet documents the location of each variable in a data matrix.
(True/False)
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The idea that the coding categories applied to a given question should allow all possible answers to the question to receive a code is another way of saying that the coding categories should be:
(Multiple Choice)
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A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called:
(Multiple Choice)
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Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys.This type of error is called:
(Multiple Choice)
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Raw data are the facts that are in a form suitable for a decision.
(True/False)
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A researcher has decided to insert a response for items not answered by respondents.This answer the editor inserts is referred to as a(n):
(Multiple Choice)
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Which of the rules for coding has been violated by the following responses to a question about annual salary?


(Multiple Choice)
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