Exam 20: Basic Data Analysis: Descriptive Statistics
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage,this is an example of:
(Multiple Choice)
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The row and column totals in a contingency table are called subtotals because they are less than the total.
(True/False)
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Box and whisker plots provide graphic representations of central tendencies,percentiles,variabilities,and the shapes of frequency distributions.
(True/False)
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A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a:
(Multiple Choice)
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When a third variable inserted into the analysis changes the results when two other variables were studied previously,this third variable is called a moderator variable.
(True/False)
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Cross-tabulation allows the inspection and comparison of differences among groups based on nominal or ordinal categories.
(True/False)
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A contingency table is a data matrix that displays the frequency of some combination of possible responses to multiple variables.
(True/False)
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Researchers usually are most interested in the marginals in a contingency table.
(True/False)
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A value that lies far beyond the range of the rest of the data set is called a(n)____________________.
(Short Answer)
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Carlos is examining the row and column totals in a contingency table.What are these called?
(Multiple Choice)
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The researcher examining descriptive statistics for any particular variable is using which type of statistics?
(Multiple Choice)
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All statistics that are appropriate to use for higher-order scales (ratio scales are the highest)are also appropriate to use with lower-order scales (nominal scales are the lowest).
(True/False)
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Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?
(Essay)
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Which of the following is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category?
(Multiple Choice)
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When the responses to two survey questions are presented as a cross-tabulation of the two variables studied in these two questions,the result is called a(n)____________________ table.
(Short Answer)
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Scores or observations recalibrated to indicate how they relate to a base number are referred to as:
(Multiple Choice)
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A graph in which the height of a bar matches the frequency with which that category occurred is called a(n)____________________.
(Short Answer)
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When tabulation is done by hand to create a frequency table,this is called ____________________ the data.
(Short Answer)
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The process of changing data from its original form to a format that more closely matches the research objectives of the study is called data ____________________.
(Short Answer)
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