Exam 20: Basic Data Analysis: Descriptive Statistics

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n)____________________ table.

The conventional rule for computing percentages in a contingency table is to compute the percentages in the direction of the:

The orderly arrangement of data into a table is known as ____________________.

Data with which type of distribution are appropriate for division based on the median split?

A two-way contingency table is referred to as a(n)____________________ table.

If 60 males are asked if they recognize the brand name,"Focus," and 35 of them correctly identify the product as a model of Ford's product line within Ford Motor Co. ,the proportion of males in the sample who recognize this brand name is approximately:

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.

Which of the following is the appropriate technique for addressing research questions involving relationships among multiple less-than interval variables?

When a third variable changes in important ways the relationship between an independent variable and a dependent variable,this third variable is called a(n)____________________ variable.

A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million.This value lies outside the normal range of the data and is called a(n):

Which of the following is an extension of cross-tabulation in which responses to two rating-scale questions are plotted in four quadrants of a two-dimensional table?

An analysis of the cross-tabulations for each level of a variable as it applies to sub-groups of the sample is known as ____________________ analysis.

When ranking data are transformed,the frequency of the ranking score should be divided by the score.

Data are sometimes merely reported and not interpreted.

Explain what a contingency table is and discuss how it is useful in marketing research.

Arranging data into a table is called:

Breaking down the answer to the question: "Have you ever purchased a ticket online for an American Airlines flight?" into subgroups based on gender and zip code is an example of:

When a data set is unimodal,a median split of the data will lead to error.

It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?