Exam 20: Basic Data Analysis: Descriptive Statistics

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When responses to two rating scale questions are plotted in four quadrants of a two- dimensional graph,this is called ____________________ analysis.

(Short Answer)

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Question 61

When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their marketing implications,this is an example of:

(Multiple Choice)

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Question 62

What are descriptive statistics and why are they used in marketing research?

(Essay)

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Question 63

An index split means respondents below the observed median go into one category and respondents above the median go into another.

(True/False)

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Question 64

When responses to two rating scale questions are plotted in four quadrants of a two- dimensional table,the result is called a histogram.

(True/False)

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Question 65

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

(True/False)

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Question 66

The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.

(True/False)

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Question 67

A 3 x 4 table represents a contingency table with twelve variables.

(True/False)

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Question 68

Tabulation refers to the orderly arrangement of data in a table or other summary format.

(True/False)

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Question 69

The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as a(n):

(Multiple Choice)

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Question 70

A graphic representation of the range,central tendency,percentiles,and variabilities of a variable is called a(n)____________________ plot.

(Short Answer)

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Question 71

The transformation of raw data into a form that makes the data easier to understand and to interpret is called:

(Multiple Choice)

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Question 72

Even with toady's advances in technology,computing power is still a barrier to completing a research project.

(True/False)

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Question 73

A researcher desires a graphical representation of central tendencies,percentiles,variabilities,and the shapes of frequency distributions of the data.Which of the following will do this for the researcher?

(Multiple Choice)

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Question 74

Counting the number of responses to different parts of a question in a survey and arranging these responses in a frequency distribution is called:

(Multiple Choice)

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Question 75

Showing 61 - 75 of 75

When responses to two rating scale questions are plotted in four quadrants of a two- dimensional graph,this is called ____________________ analysis.

When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their marketing implications,this is an example of:

What are descriptive statistics and why are they used in marketing research?

An index split means respondents below the observed median go into one category and respondents above the median go into another.

When responses to two rating scale questions are plotted in four quadrants of a two- dimensional table,the result is called a histogram.

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.

A 3 x 4 table represents a contingency table with twelve variables.

Tabulation refers to the orderly arrangement of data in a table or other summary format.

The number of respondents or observations (in a row or column)used as a basis for computing percentages in a contingency table is referred to as a(n):

A graphic representation of the range,central tendency,percentiles,and variabilities of a variable is called a(n)____________________ plot.

The transformation of raw data into a form that makes the data easier to understand and to interpret is called:

Even with toady's advances in technology,computing power is still a barrier to completing a research project.

A researcher desires a graphical representation of central tendencies,percentiles,variabilities,and the shapes of frequency distributions of the data.Which of the following will do this for the researcher?

Counting the number of responses to different parts of a question in a survey and arranging these responses in a frequency distribution is called:

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

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