Exam 21: Univariate Statistical Analysis
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Researchers conventionally rely on a rule of thumb that statistical power should be:
(Multiple Choice)
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Monovariate statistical analysis tests hypotheses involving only one variable.
(True/False)
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Degrees of freedom are determined by the number of distinct calculations that are possible given a set of information.
(True/False)
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The values that lie exactly on the boundary of the region of rejection for hypothesis-testing are called the:
(Multiple Choice)
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In statistical testing,the significance level is commonly denoted by the symbol:
(Multiple Choice)
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The researcher using sampling runs the risk of committing two types of errors: primary errors and secondary errors.
(True/False)
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Analyses that test hypotheses and models involving multiple (three or more)variables or sets of variables are referred to as ____________________ statistical analyses.
(Short Answer)
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When the researcher does not know how the data are distributed,the researcher should use ____________________ methods of statistics in analyzing the data.
(Short Answer)
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In hypothesis testing,the values that lie exactly on the boundary of the region of rejection are referred to as the ____________________ values.
(Short Answer)
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In hypothesis testing,the number of observations minus the number of constraints needed to calculate a statistical term is called the ____________________
(Short Answer)
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When a researcher wishes to analyze data that is nominal,which type of statistics is appropriate?
(Multiple Choice)
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The error caused by rejecting the null hypothesis when,in fact,it is true is called a(n)____________________ error.
(Short Answer)
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Statistical power is how much ability exists to find a significant effect using a specific statistical tool.
(True/False)
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The error caused by rejecting the null hypothesis when it is,in fact,true is called a:
(Multiple Choice)
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Which of the following is a measure of how much ability exists to find a significant effect using a specific statistical tool?
(Multiple Choice)
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The type of statistical analysis that deals with a hypothesis about a single variable (e.g.market share)is called ____________________ statistical analysis.
(Short Answer)
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Parametric statistics are based on the assumption that the data in the study are drawn from a population with a normal (bell-shaped)distribution and/or normal sampling distribution.
(True/False)
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The critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true is called ____________________.
(Short Answer)
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The two types of errors researcher run the risk of committing when sampling are:
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