Exam 21: Univariate Statistical Analysis
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
Select questions type
The scale of measurement used by the researcher determines the allowable statistical techniques in the research study.
(True/False)
4.9/5
(30)
A statement which expresses the opposite of the null hypothesis is called the ____________________ hypothesis.
(Short Answer)
4.9/5
(34)
Failing to identify a hypothesized difference using a sample result when one really does exist in the population is which type of error?
(Multiple Choice)
4.8/5
(35)
The t-test is strictly appropriate for tests involving small sample sizes with unknown standard deviations.
(True/False)
4.7/5
(31)
Describe the chi-square test for goodness-of-fit and explain when it is the appropriate test.
(Essay)
4.8/5
(43)
The two major groupings of statistical procedures are parametric statistics and nonparametric statistics.
(True/False)
4.9/5
(33)
Which type of statistical analysis test hypotheses involves only one variable?
(Multiple Choice)
4.8/5
(31)
The exact point where the hypothesis changes from not being support to being supported depends on how much risk the researcher is willing to accept and on the variability of the measure.
(True/False)
4.8/5
(35)
In hypothesis testing,the symbol typically used to specify the significance level of the test is b.
(True/False)
4.7/5
(42)
Which type of error occurs when the researcher concludes a relationship exists when in fact one does not exist?
(Multiple Choice)
4.7/5
(33)
Selection of the appropriate statistical test to use in a research study depends on:
(Multiple Choice)
4.7/5
(34)
The opposite of the null hypothesis is called the ____ hypothesis.
(Multiple Choice)
4.9/5
(32)
When the data are interval or ratio scaled and the sample size is large,____________________ statistical procedures are appropriate.
(Short Answer)
4.9/5
(31)
When a researcher sets an acceptable significance level a priori (a),he or she is determining how much tolerance he or she has for which type of error?
(Multiple Choice)
4.8/5
(28)
When the probability of a Type II error is ____,the probability of a Type I error is ____.
(Multiple Choice)
4.8/5
(32)
When the data are in ____ form,and the sample size is ____,the researcher should use parametric statistical procedures.
(Multiple Choice)
4.7/5
(42)
The symmetrical,bell-shaped distribution that has a mean of zero and a standard deviation of one is called the ____________________.
(Short Answer)
4.8/5
(21)
In practical terms,researchers state only the substantive (i.e. ,alternative)hypothesis implying what is expected to be observed in the sample.
(True/False)
4.9/5
(38)
Showing 41 - 60 of 75
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)