Exam 21: Univariate Statistical Analysis
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Which type of statistics involves numbers with known,continuous distributions?
(Multiple Choice)
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The appropriate test to use when testing hypotheses involving an observed mean against some specified value is the univariate ____________________.
(Short Answer)
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Which of the following represents how well some computed table or matrix of values matches some population or predetermined table or matrix of the same size?
(Multiple Choice)
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The researcher's hypothesis is generally stated in the form of a null hypothesis.
(True/False)
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The number of observations minus the number of constraints or assumptions needed to calculate a statistical term is called:
(Multiple Choice)
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For which statistical test does the formula given below apply?


(Multiple Choice)
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A general term representing how well some computed table or matrix of values matches some population or predetermined table or matrix of the same size is ____________________.
(Short Answer)
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If the population mean is expected to be 85 and the sample mean is 80,the sample standard deviation is 20,and the sample consists of 100 consumers,the observed value of the Z-statistic is approximately:
(Multiple Choice)
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A Type II error occurs when you reject the null hypothesis when,in fact,it is true.
(True/False)
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List the factors to consider when choosing the appropriate statistical technique.
(Essay)
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Suppose that past research studies have found that 70 percent of a particular target market segment were aware of the Nike "swoosh" brand mark.If 65 percent of this target market in a sample of 60 people are aware of this brand mark,and if the standard error of the proportion is 0.06,the observed Z-test value is approximately:
(Multiple Choice)
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Which of the following becomes key indicator of whether or not a hypothesis can be supported?
(Multiple Choice)
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A larger sample reduces the chance of a Type II error and increases statistical power.
(True/False)
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Nonparametric statistical tests are frequently referred to as "distribution free."
(True/False)
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