Question 1

It is important to avoid analogies when constructing arguments.

Accepted Answer

A) True 
 B)False

Question 2

Typically,tone influences readers over the entire course of a message.

Accepted Answer

A) True 
 B)False

Question 3

Enduring beliefs and ideals that individuals hold are called

Accepted Answer

A)  conclusions. 
B)  positions. 
C)  values. 
D)  priorities. 
E)  truths. 
A)  conclusions. 
B)  positions. 
C)  values. 
D)  priorities. 
E)  truths.

Question 4

Describe the deductive approach of setting up business messages.Give a specific example.

Accepted Answer

Most business arguments employ a direct

Question 5

Which of the following illustrates a characteristic of an excellent business thinker?

Accepted Answer

A)  Claire's memos are always written from her perspective and use the I-voice. 
B)  Dale's memos usually imply that his is the only acceptable solution to the problem. 
C)  Cody likes to write spontaneously,so his memos often meander. 
D)  Alec doesn't edit his messages in order to make them feel authentic. 
E)  Boris uses a variety of sources such as journal articles and colleagues' expertise. 
A)  Claire's memos are always written from her perspective and use the I-voice. 
B)  Dale's memos usually imply that his is the only acceptable solution to the problem. 
C)  Cody likes to write spontaneously,so his memos often meander. 
D)  Alec doesn't edit his messages in order to make them feel authentic. 
E)  Boris uses a variety of sources such as journal articles and colleagues' expertise.

Question 6

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Accepted Answer

A)  avoid stating your position regarding any business issue. 
B)  provide supporting reasons first followed by the primary message. 
C)  begin by stating the primary message,which is typically a recommendation. 
D)  begin by making a call to action for your audience to follow. 
E)  begin by stating the supporting reasons followed by your call to action. 
A)  avoid stating your position regarding any business issue. 
B)  provide supporting reasons first followed by the primary message. 
C)  begin by stating the primary message,which is typically a recommendation. 
D)  begin by making a call to action for your audience to follow. 
E)  begin by stating the supporting reasons followed by your call to action.

Question 7

Which of the following is something an excellent business writer would do?

Accepted Answer

A)  spend more time planning than writing 
B)  adopt a message-centered approach 
C)  complete audience analysis while writing 
D)  do a last-minute review of his or her work 
E)  maintain an author-centered tone 
A)  spend more time planning than writing 
B)  adopt a message-centered approach 
C)  complete audience analysis while writing 
D)  do a last-minute review of his or her work 
E)  maintain an author-centered tone

Question 8

Good business writers maintain a listener-centered approach.

Accepted Answer

A) True 
 B)False

Question 9

In content and form,a business message should show that you have the interests of your audience in mind.

Accepted Answer

A) True 
 B)False

Question 10

In the context of dealing with business problems,which of the following should ideally be the first step?

Accepted Answer

A)  analyzing the business problem 
B)  clarifying business objectives 
C)  formulating an alternative business plan 
D)  identifying the business problem 
E)  acquiring data about the business problem 
A)  analyzing the business problem 
B)  clarifying business objectives 
C)  formulating an alternative business plan 
D)  identifying the business problem 
E)  acquiring data about the business problem

Question 11

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Accepted Answer

A)  Pat addressed the needs of her audience in the memo. 
B)  Pat spent a long time planning before she started to write. 
C)  Pat applied the FAIR test to the memo when she reviewed it. 
D)  Pat made sure the memo was easy to read and easy to navigate. 
E)  Pat drew primarily on her own opinions and expertise. 
A)  Pat addressed the needs of her audience in the memo. 
B)  Pat spent a long time planning before she started to write. 
C)  Pat applied the FAIR test to the memo when she reviewed it. 
D)  Pat made sure the memo was easy to read and easy to navigate. 
E)  Pat drew primarily on her own opinions and expertise.

Question 12

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Accepted Answer

Mixed signals occur when the content of

Question 13

Readers are more likely to react positively to a message if the writer

Accepted Answer

A)  uses current technology. 
B)  is clearly concerned about the issues discussed. 
C)  is a subordinate or an equal in the organization. 
D)  asks them to draw their own conclusions. 
E)  draws parallels to events in other industries. 
A)  uses current technology. 
B)  is clearly concerned about the issues discussed. 
C)  is a subordinate or an equal in the organization. 
D)  asks them to draw their own conclusions. 
E)  draws parallels to events in other industries.

Question 14

Calvin,a human resources manager of K5 Textiles believes that the company can improve employee retention rates by improving employee benefits.In outlining his argument to the company's leadership team,he points out that a large technology firm had success with such a strategy.Calvin's message fails to convince K5's leadership team.Which of the following is the likely cause of their reaction?

Accepted Answer

A)  slanting of facts 
B)  exaggeration 
C)  unsupported generalization 
D)  weak analogy 
E)  faulty cause/effect argument 
A)  slanting of facts 
B)  exaggeration 
C)  unsupported generalization 
D)  weak analogy 
E)  faulty cause/effect argument

Question 15

Which of the following should be one of the goals of a business communicator?

Accepted Answer

A)  to make exaggerated claims to be persuasive 
B)  to express the message in ways that inspire others 
C)  to slant facts to gain as much benefit as possible 
D)  to focus on the negative aspects of the message 
E)  to avoid using the other-oriented approach 
A)  to make exaggerated claims to be persuasive 
B)  to express the message in ways that inspire others 
C)  to slant facts to gain as much benefit as possible 
D)  to focus on the negative aspects of the message 
E)  to avoid using the other-oriented approach

Question 16

To break out of the reputation of an inexperienced newcomer,a person should

Accepted Answer

A)  avoid taking on projects that will reveal inexperience. 
B)  stand out from the corporate culture in terms of dress and communication. 
C)  be careful not to waste time on extras like creating a professional blog. 
D)  attend a lot of meetings to get to know as many colleagues as possible. 
E)  incorporate the I-voice in business messages as often as possible. 
A)  avoid taking on projects that will reveal inexperience. 
B)  stand out from the corporate culture in terms of dress and communication. 
C)  be careful not to waste time on extras like creating a professional blog. 
D)  attend a lot of meetings to get to know as many colleagues as possible. 
E)  incorporate the I-voice in business messages as often as possible.

Question 17

Roberto,a manager at GBN,has to prepare a report about the advantages of introducing a counseling program for employees in his company.In his report,he makes the claim that introducing a counseling program would reduce voluntary turnover because employees would be happier with their pay packages,but he offers no evidence linking counseling with pay.This report failed to effectively deliver the message that Roberto had intended.Which of the following is the most likely reason for its failure?

Accepted Answer

A)  slanting of facts 
B)  exaggeration 
C)  unsupported generalization 
D)  weak analogy 
E)  either/or logic 
A)  slanting of facts 
B)  exaggeration 
C)  unsupported generalization 
D)  weak analogy 
E)  either/or logic

Question 18

In the course of creating an effective business message,excellent business thinkers are most likely to

Accepted Answer

A)  gather information from one strong source rather than from a variety of sources. 
B)  make well-reasoned conclusions and solutions. 
C)  begin jotting down a rough draft right away to capture their ideas. 
D)  encourage one-way linear thinking and a rigid approach to business problems. 
E)  avoid using the other-oriented tone in their text. 
A)  gather information from one strong source rather than from a variety of sources. 
B)  make well-reasoned conclusions and solutions. 
C)  begin jotting down a rough draft right away to capture their ideas. 
D)  encourage one-way linear thinking and a rigid approach to business problems. 
E)  avoid using the other-oriented tone in their text.

Question 19

Which of the following is a goal of the AIM planning process?

Accepted Answer

A)  to unleash good ideas 
B)  to minimize planning time 
C)  to foster self-reflection 
D)  to explore new technologies 
E)  to encourage teamwork 
A)  to unleash good ideas 
B)  to minimize planning time 
C)  to foster self-reflection 
D)  to explore new technologies 
E)  to encourage teamwork

Question 20

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Accepted Answer

A)  Do not consider the priorities as they tend to fluctuate. 
B)  Recognize that priorities shift less often than values. 
C)  Assign importance to things,such as projects,goals,and tasks. 
D)  Refer to the enduring beliefs and ideals that the audience holds. 
E)  Remember that priorities remain constant for each individual. 
A)  Do not consider the priorities as they tend to fluctuate. 
B)  Recognize that priorities shift less often than values. 
C)  Assign importance to things,such as projects,goals,and tasks. 
D)  Refer to the enduring beliefs and ideals that the audience holds. 
E)  Remember that priorities remain constant for each individual.

It is important to avoid analogies when constructing arguments.

Typically,tone influences readers over the entire course of a message.

Enduring beliefs and ideals that individuals hold are called

Describe the deductive approach of setting up business messages.Give a specific example.

Which of the following illustrates a characteristic of an excellent business thinker?

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Which of the following is something an excellent business writer would do?

Good business writers maintain a listener-centered approach.

In content and form,a business message should show that you have the interests of your audience in mind.

In the context of dealing with business problems,which of the following should ideally be the first step?

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Readers are more likely to react positively to a message if the writer

Which of the following should be one of the goals of a business communicator?

To break out of the reputation of an inexperienced newcomer,a person should

In the course of creating an effective business message,excellent business thinkers are most likely to

Which of the following is a goal of the AIM planning process?

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 5: Creating Effective Business Messages

It is important to avoid analogies when constructing arguments.

Typically,tone influences readers over the entire course of a message.

Enduring beliefs and ideals that individuals hold are called

Describe the deductive approach of setting up business messages.Give a specific example.

Which of the following illustrates a characteristic of an excellent business thinker?

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Which of the following is something an excellent business writer would do?

Good business writers maintain a listener-centered approach.

In content and form,a business message should show that you have the interests of your audience in mind.

In the context of dealing with business problems,which of the following should ideally be the first step?

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Readers are more likely to react positively to a message if the writer

Which of the following should be one of the goals of a business communicator?

To break out of the reputation of an inexperienced newcomer,a person should

In the course of creating an effective business message,excellent business thinkers are most likely to

Which of the following is a goal of the AIM planning process?

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters