Question 1

Readers will respond better to a business message that has an objective,uninvolved tone.

Accepted Answer

A) True 
 B)False

Question 2

Facts are statements that

Accepted Answer

A)  are subjective and differ from situation to situation. 
B)  are based on assumptions. 
C)  can be relied on with a fair amount of certainty. 
D)  are fictitious in nature. 
E)  are inherently ambiguous in nature. 
A)  are subjective and differ from situation to situation. 
B)  are based on assumptions. 
C)  can be relied on with a fair amount of certainty. 
D)  are fictitious in nature. 
E)  are inherently ambiguous in nature.

Question 3

Explain the importance of framing your primary business message.

Accepted Answer

During the message development step of t

Question 4

Meta messages are the overall messages people take away from a communication.

Accepted Answer

A) True 
 B)False

Question 5

Positions are stances that you take or recommendations that you make based on a set of conclusions.

Accepted Answer

A) True 
 B)False

Question 6

Carlos has been assigned the task of creating an effective business message aimed at encouraging healthy habits in the workplace.He uses the AIM planning process.Which of the following should he do during the information gathering stage?

Accepted Answer

A)  identify problems that prevent employees from making healthy choices 
B)  estimate his level of credibility with his colleagues 
C)  use language that will make his colleagues feel at ease 
D)  edit his message for errors in tone,voice,and grammar 
E)  decide on the primary message that he wants to convey 
A)  identify problems that prevent employees from making healthy choices 
B)  estimate his level of credibility with his colleagues 
C)  use language that will make his colleagues feel at ease 
D)  edit his message for errors in tone,voice,and grammar 
E)  decide on the primary message that he wants to convey

Question 7

Starting each sentence with "I," helps create a connection with the audience.

Accepted Answer

A) True 
 B)False

Question 8

In the context of the AIM planning process,which of the following tends to be the single most important planning step?

Accepted Answer

A)  identifying reader benefits and constraints 
B)  making the message easy to navigate 
C)  estimating your credibility 
D)  setting up the message framework 
E)  ensuring the communication is fair 
A)  identifying reader benefits and constraints 
B)  making the message easy to navigate 
C)  estimating your credibility 
D)  setting up the message framework 
E)  ensuring the communication is fair

Question 9

Jamal is writing a business communication to advocate for an onsite daycare at his office."Argument for a New Daycare" would be an effective title for his communication.

Accepted Answer

A) True 
 B)False

Question 10

______ is the overall evaluation that a reader perceives the writer to have toward the reader and the message content.

Accepted Answer

A)  Tone 
B)  Framework 
C)  Structure 
D)  Layout 
E)  Outline 
A)  Tone 
B)  Framework 
C)  Structure 
D)  Layout 
E)  Outline

Question 11

During which step in the AIM planning process should you consider the constraints your readers face?

Accepted Answer

A)  message development 
B)  information gathering 
C)  audience analysis 
D)  process review 
E)  initial brainstorming 
A)  message development 
B)  information gathering 
C)  audience analysis 
D)  process review 
E)  initial brainstorming

Question 12

Values of readers are likely to shift more often than their priorities.

Accepted Answer

A) True 
 B)False

Question 13

Omar is the marketing manager at PLM.In his market survey,he finds that customers are not happy with PLM's inefficient customer service.How will Omar structure his message if he wants to use the inductive,or indirect,approach?

Accepted Answer

A)  start with a call to action;lay out the supporting reasons;conclude with the primary message 
B)  state the primary message;lay out supporting reasons;conclude with a call to action 
C)  lay out the supporting reasons in careful order;state the primary message 
D)  state the primary message;give the call to action;lay out the supporting reasons 
E)  start with a call to action;state the primary message;lay out the supporting reasons 
A)  start with a call to action;lay out the supporting reasons;conclude with the primary message 
B)  state the primary message;lay out supporting reasons;conclude with a call to action 
C)  lay out the supporting reasons in careful order;state the primary message 
D)  state the primary message;give the call to action;lay out the supporting reasons 
E)  start with a call to action;state the primary message;lay out the supporting reasons

Question 14

Entry-level professionals usually have very high professional credibility.

Accepted Answer

A) True 
 B)False

Question 15

Salina,the expeditor at RingPro Gasket Manufacturer,writes a memo asking her manager to buy her a new computerized system for tracking customer orders.She claims that if she does not get this system,chronically late deliveries will ensue.Her manager turns down her request.Salina made the mistake of using

Accepted Answer

A)  either/or logic. 
B)  an indirect structure. 
C)  an unsupported generalization. 
D)  a weak analogy. 
E)  you-voice. 
A)  either/or logic. 
B)  an indirect structure. 
C)  an unsupported generalization. 
D)  a weak analogy. 
E)  you-voice.

Question 16

Anita,an executive at Glaciers,Inc. ,wants to introduce a profit-sharing program.She needs to convince other executives that it is a good idea for their company.She has considered her audience and gathered information.Next she should

Accepted Answer

A)  call a meeting to discuss her plan. 
B)  survey her subordinates about the idea. 
C)  decide how to frame her primary message. 
D)  craft her document in clear,convincing prose. 
E)  meet with colleagues individually to enlist their support. 
A)  call a meeting to discuss her plan. 
B)  survey her subordinates about the idea. 
C)  decide how to frame her primary message. 
D)  craft her document in clear,convincing prose. 
E)  meet with colleagues individually to enlist their support.

Question 17

Most business arguments employ an indirect approach because it is more persuasive.

Accepted Answer

A) True 
 B)False

Question 18

An indirect approach is often effective for delivering bad news.

Accepted Answer

A) True 
 B)False

Question 19

In order to make business messages more positive,business writers should focus on actions they can accomplish and demonstrate a realistic optimism.However,they should be careful

Accepted Answer

A)  not to set unrealistic expectations. 
B)  to avoid diplomatic terms. 
C)  not to use too-strong analogies. 
D)  to avoid generalizations. 
E)  not to send meta messages. 
A)  not to set unrealistic expectations. 
B)  to avoid diplomatic terms. 
C)  not to use too-strong analogies. 
D)  to avoid generalizations. 
E)  not to send meta messages.

Question 20

What do the deductive approach and inductive approach to structuring business messages have in common?

Accepted Answer

A)  In both,the call to action comes in the middle. 
B)  In both,the supporting ideas come last. 
C)  In both,the arrangement of supporting ideas is important. 
D)  In both,the primary message comes first. 
E)  In both,the call to action must be 15 words or less. 
A)  In both,the call to action comes in the middle. 
B)  In both,the supporting ideas come last. 
C)  In both,the arrangement of supporting ideas is important. 
D)  In both,the primary message comes first. 
E)  In both,the call to action must be 15 words or less.

Readers will respond better to a business message that has an objective,uninvolved tone.

Facts are statements that

Explain the importance of framing your primary business message.

Meta messages are the overall messages people take away from a communication.

Positions are stances that you take or recommendations that you make based on a set of conclusions.

Carlos has been assigned the task of creating an effective business message aimed at encouraging healthy habits in the workplace.He uses the AIM planning process.Which of the following should he do during the information gathering stage?

Starting each sentence with "I," helps create a connection with the audience.

In the context of the AIM planning process,which of the following tends to be the single most important planning step?

Jamal is writing a business communication to advocate for an onsite daycare at his office."Argument for a New Daycare" would be an effective title for his communication.

______ is the overall evaluation that a reader perceives the writer to have toward the reader and the message content.

During which step in the AIM planning process should you consider the constraints your readers face?

Values of readers are likely to shift more often than their priorities.

Omar is the marketing manager at PLM.In his market survey,he finds that customers are not happy with PLM's inefficient customer service.How will Omar structure his message if he wants to use the inductive,or indirect,approach?

Entry-level professionals usually have very high professional credibility.

Anita,an executive at Glaciers,Inc. ,wants to introduce a profit-sharing program.She needs to convince other executives that it is a good idea for their company.She has considered her audience and gathered information.Next she should

Most business arguments employ an indirect approach because it is more persuasive.

An indirect approach is often effective for delivering bad news.

In order to make business messages more positive,business writers should focus on actions they can accomplish and demonstrate a realistic optimism.However,they should be careful

What do the deductive approach and inductive approach to structuring business messages have in common?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 5: Creating Effective Business Messages

Readers will respond better to a business message that has an objective,uninvolved tone.

Facts are statements that

Explain the importance of framing your primary business message.

Meta messages are the overall messages people take away from a communication.

Positions are stances that you take or recommendations that you make based on a set of conclusions.

Carlos has been assigned the task of creating an effective business message aimed at encouraging healthy habits in the workplace.He uses the AIM planning process.Which of the following should he do during the information gathering stage?

Starting each sentence with "I," helps create a connection with the audience.

In the context of the AIM planning process,which of the following tends to be the single most important planning step?

Jamal is writing a business communication to advocate for an onsite daycare at his office."Argument for a New Daycare" would be an effective title for his communication.

______ is the overall evaluation that a reader perceives the writer to have toward the reader and the message content.

During which step in the AIM planning process should you consider the constraints your readers face?

Values of readers are likely to shift more often than their priorities.

Omar is the marketing manager at PLM.In his market survey,he finds that customers are not happy with PLM's inefficient customer service.How will Omar structure his message if he wants to use the inductive,or indirect,approach?

Entry-level professionals usually have very high professional credibility.

Anita,an executive at Glaciers,Inc. ,wants to introduce a profit-sharing program.She needs to convince other executives that it is a good idea for their company.She has considered her audience and gathered information.Next she should

Most business arguments employ an indirect approach because it is more persuasive.

An indirect approach is often effective for delivering bad news.

In order to make business messages more positive,business writers should focus on actions they can accomplish and demonstrate a realistic optimism.However,they should be careful

What do the deductive approach and inductive approach to structuring business messages have in common?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters