Question 1

Which of the following multivariate techniques is NOT appropriate if the research question demonstrates an assumption of dependence?

Accepted Answer

A)  Multiple Regression 
B)  Multiple Analysis of variance (MANOV
A)  
C)  Discriminant Analysis 
D)  Factor Analysis 
E)  All of the above are appropriate techniques 
A)  Multiple Regression 
B)  Multiple Analysis of variance (MANOV
A)  
C)  Discriminant Analysis 
D)  Factor Analysis 
E)  All of the above are appropriate techniques

Question 2

Which of the following measures is useful for detecting the presence of multicollinearity in a regression equation?

Accepted Answer

A)  Variable inflation factor 
B)  Standard error 
C)  Correlation coefficient 
D)  Beta 
E)  Alpha 
A)  Variable inflation factor 
B)  Standard error 
C)  Correlation coefficient 
D)  Beta 
E)  Alpha

Question 3

In which of the following situations could a research analyst use multiple regression?

Accepted Answer

A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  A firm wants to identify segments of the market to pursue 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  All of the above 
A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  A firm wants to identify segments of the market to pursue 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  All of the above

Question 4

Which of the following statistical techniques identifies homogenous subgroups?

Accepted Answer

A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Cluster analysis 
D)  Multidimensional scaling 
E)  Discriminant analysis 
A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Cluster analysis 
D)  Multidimensional scaling 
E)  Discriminant analysis

Question 5

What is reflected by the adjusted R2?

Accepted Answer

A)  The standard error of the model 
B)  The significance of the equation 
C)  The number of variables used in the model 
D)  The model's goodness of fit 
E)  The analysis of variance 
A)  The standard error of the model 
B)  The significance of the equation 
C)  The number of variables used in the model 
D)  The model's goodness of fit 
E)  The analysis of variance

Question 6

A score in conjoint analysis used to represent each aspect of a product or service in a participant's overall preference ratings is called a _____ score.

Accepted Answer

A)  Z 
B)  error 
C)  factor 
D)  utility 
E)  mean 
A)  Z 
B)  error 
C)  factor 
D)  utility 
E)  mean

Question 7

Which of the following statements is not an objective of discriminant analysis?

Accepted Answer

A)  Examination of whether significant differences exist among the groups, in terms of the criterion variables 
B)  Determination of which predictor variables contribute to most of the intergroup differences 
C)  Classification of cases to one of the groups based on the values of the predictor variables 
D)  Evaluation of the accuracy of classification 
E)  All of the above are objectives of discriminant analysis 
A)  Examination of whether significant differences exist among the groups, in terms of the criterion variables 
B)  Determination of which predictor variables contribute to most of the intergroup differences 
C)  Classification of cases to one of the groups based on the values of the predictor variables 
D)  Evaluation of the accuracy of classification 
E)  All of the above are objectives of discriminant analysis

Question 8

Metric measures refer to data that are _____.

Accepted Answer

A)  Nominal 
B)  Interval 
C)  Ordinal 
D)  Ratio 
E)  B & D above 
A)  Nominal 
B)  Interval 
C)  Ordinal 
D)  Ratio 
E)  B & D above

Question 9

List and explain the five steps researchers take when using structural equation modeling.

Accepted Answer

The five steps are as follows: 1)model s

Question 10

Specification error occurs _____.

Accepted Answer

A)  when a researcher fails to use all ratio variables in multiple regression. 
B)  when a researcher fails to use appropriate variables in path analysis 
C)  when a researcher fails to consider all important predictor variables in structural equation modeling. 
D)  when a researcher fails to consider all important predictor variables in conjoint analysis 
E)  None of the above 
A)  when a researcher fails to use all ratio variables in multiple regression. 
B)  when a researcher fails to use appropriate variables in path analysis 
C)  when a researcher fails to consider all important predictor variables in structural equation modeling. 
D)  when a researcher fails to consider all important predictor variables in conjoint analysis 
E)  None of the above

Question 11

Nonmetric measures refer to data that are _____.

Accepted Answer

A)  Nominal 
B)  Interval 
C)  Ordinal 
D)  Ratio 
E)  A & C above 
A)  Nominal 
B)  Interval 
C)  Ordinal 
D)  Ratio 
E)  A & C above

Question 12

What value in a regression equation indicates the level of influence X exerts on Y?

Accepted Answer

A)    
B)  Y 
C)    
D)    
E)  F test 
A)    
B)  Y 
C)    
D)    
E)  F test

Question 13

Which method of rotation should be used when the factors are correlated?

Accepted Answer

A)  Orthogonal rotation 
B)  Oblique 
C)  Varimax 
D)  Syntimax 
E)  Exploratory 
A)  Orthogonal rotation 
B)  Oblique 
C)  Varimax 
D)  Syntimax 
E)  Exploratory

Question 14

Which statistical technique examines differences between groups by simultaneously testing all dependent variables and their interrelationships?

Accepted Answer

A)  Cross-tabulation 
B)  MANOVA 
C)  ANOVA 
D)  Multiple regression 
E)  Factor analysis 
A)  Cross-tabulation 
B)  MANOVA 
C)  ANOVA 
D)  Multiple regression 
E)  Factor analysis

Question 15

Multiple regression is a statistical technique that _____.

Accepted Answer

A)  identifies homogeneous subgroups 
B)  identifies patterns underlying combinations of the original variables capable of summarizing the original set 
C)  develops a perceptual map of the locations of some objects relative to others 
D)  predicts or explains the value for a dependent variable using the values of independent variables 
E)  uses two or more independent, metric variables to classify observations into categories of a nominal, dependent variable 
A)  identifies homogeneous subgroups 
B)  identifies patterns underlying combinations of the original variables capable of summarizing the original set 
C)  develops a perceptual map of the locations of some objects relative to others 
D)  predicts or explains the value for a dependent variable using the values of independent variables 
E)  uses two or more independent, metric variables to classify observations into categories of a nominal, dependent variable

Question 16

Which statistical technique identifies homogeneous subgroups of study objects or participants and then studies the data by those subgroups?

Accepted Answer

A)  Multiple regression 
B)  Cluster analysis 
C)  Discriminant analysis 
D)  Factor analysis 
E)  Multidimensional scaling 
A)  Multiple regression 
B)  Cluster analysis 
C)  Discriminant analysis 
D)  Factor analysis 
E)  Multidimensional scaling

Question 17

The _____ represents the proportion of total variance in all the variables that is accounted for by a factor.

Accepted Answer

A)  eigenvalue 
B)  percentage of variance 
C)  residual 
D)  marginal 
E)  principal component 
A)  eigenvalue 
B)  percentage of variance 
C)  residual 
D)  marginal 
E)  principal component

Question 18

The creation of _____ lie at the heart of multidimensional scaling.

Accepted Answer

A)  perceptual maps 
B)  pair-wise tables 
C)  part-worth functions 
D)  eigenvalues 
E)  covariance matrices 
A)  perceptual maps 
B)  pair-wise tables 
C)  part-worth functions 
D)  eigenvalues 
E)  covariance matrices

Question 19

Which of the following multivariate techniques is NOT appropriate if the research question demonstrates an assumption of interdependence?

Accepted Answer

A)  Cluster Analysis 
B)  Multiple Analysis of variance (MANOV
A)  
C)  Multidimensional Scaling (MDS) 
D)  Factor Analysis 
E)  All of the above are appropriate techniques 
A)  Cluster Analysis 
B)  Multiple Analysis of variance (MANOV
A)  
C)  Multidimensional Scaling (MDS) 
D)  Factor Analysis 
E)  All of the above are appropriate techniques

Question 20

Jack is performing a factor analysis on twenty items relevant to perceptions of service quality.Using a principal components approach,the following eigenvalues were produced: 3.45,2.78,1.33,1.24,1.01,.567,.443,and .223.How many factors should Jack retain based on these eigenvalues?

Accepted Answer

A)  1 
B)  2 
C)  3 
D)  5 
E)  8 
A)  1 
B)  2 
C)  3 
D)  5 
E)  8

Exam 24: Appendix: Multivariate Supplement

Which of the following multivariate techniques is NOT appropriate if the research question demonstrates an assumption of dependence?

Which of the following measures is useful for detecting the presence of multicollinearity in a regression equation?

In which of the following situations could a research analyst use multiple regression?

Which of the following statistical techniques identifies homogenous subgroups?

What is reflected by the adjusted R2?

A score in conjoint analysis used to represent each aspect of a product or service in a participant's overall preference ratings is called a _____ score.

Which of the following statements is not an objective of discriminant analysis?

Metric measures refer to data that are _____.

List and explain the five steps researchers take when using structural equation modeling.

Specification error occurs _____.

Nonmetric measures refer to data that are _____.

What value in a regression equation indicates the level of influence X exerts on Y?

Which method of rotation should be used when the factors are correlated?

Which statistical technique examines differences between groups by simultaneously testing all dependent variables and their interrelationships?

Multiple regression is a statistical technique that _____.

Which statistical technique identifies homogeneous subgroups of study objects or participants and then studies the data by those subgroups?

The _____ represents the proportion of total variance in all the variables that is accounted for by a factor.

The creation of _____ lie at the heart of multidimensional scaling.

Which of the following multivariate techniques is NOT appropriate if the research question demonstrates an assumption of interdependence?

Jack is performing a factor analysis on twenty items relevant to perceptions of service quality.Using a principal components approach,the following eigenvalues were produced: 3.45,2.78,1.33,1.24,1.01,.567,.443,and .223.How many factors should Jack retain based on these eigenvalues?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Filters

What is reflected by the adjusted R²?