Exam 13: Questionnaires and Instruments

In a study of grocery shopping behavior,one of the questions asked,"Why do you shop at this grocery store?" The question was a multiple-choice,closed ended question and offered the following response options: a)it is near my home,b)it is on my way home from work,c)the prices are reasonable,d)it offers a good selection,and e)it stocks the items I like to buy.This question should be redesigned because _____.

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.

In a study of grocery shopping behavior,one of the questions on the instrument asked,"To what extent are you comfortable with and willing to use self-serve checkout lines at grocery stores?" This question should be redesigned because it is _____.

A question that asks "What sources of information do you consider when making purchase decisions?" is a _____ question.

Which of the following syndromes affecting respondent honesty involves the respondent giving a politically correct answer to a sensitive target question?

What type of questions identifies the participant,interviewer,interview location,and conditions?

Which of the following syndromes affecting respondent honesty involves the respondent giving a quick,possibly false answer to a probing target question?

Which form of order bias occurs when a participant tends to choose the first alternative presented as his or her response to a closed-ended question?

A(n)_____ question is one designed to conceal the question's and the study's true purpose.

In which of the following situations should a study's objective be disguised?

A survey of preferences among frequent air travelers will be conducted at airports nationwide.Prior to asking target questions regarding respondent preferences,which of the following should occur?

The issue of time for thought in the design of questions asks _____.

A study of donor behavior for the International Red Cross seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit disaster victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.

Which of the following statements is not a disadvantage of unstructured questions?

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

A measurement question whose wording suggests to the participant the desired answer is a(n)_____ question.

In surveys conducted with telephone interviews or in-person interviews,which form of order bias is likely to occur?

Which of the following syndromes affecting respondent honesty involves the respondent not having the ability to predict his or her future behavior with any certainty?

All of the following can improve participant motivation to respond except _____.

Funnel approach in questionnaire design means to ____.