Question 1

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Accepted Answer

A)  Hispanics don't consider advertising a credible source of product information. 
B)  Hispanic communities are spread across the entire country and therefore are difficult to target. 
C)  The Hispanic subculture is diverse. 
D)  Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. 
E)  Assimilation is valued and the Hispanic community finds cultural target marketing offensive. 
A)  Hispanics don't consider advertising a credible source of product information. 
B)  Hispanic communities are spread across the entire country and therefore are difficult to target. 
C)  The Hispanic subculture is diverse. 
D)  Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. 
E)  Assimilation is valued and the Hispanic community finds cultural target marketing offensive.

Question 2

Which of the following statements about brand loyalty is most accurate?

Accepted Answer

A)  Learning has little effect on brand loyalty because most habits are instinctual. 
B)  Brand loyalty increases the perceived risk associated with impulse purchases. 
C)  The incidence of brand loyalty is steadily rising in North America. 
D)  Brand loyalty results from the positive reinforcement of previous actions. 
E)  The best way to enhance brand loyalty is to brand all new products with the same brand name. 
A)  Learning has little effect on brand loyalty because most habits are instinctual. 
B)  Brand loyalty increases the perceived risk associated with impulse purchases. 
C)  The incidence of brand loyalty is steadily rising in North America. 
D)  Brand loyalty results from the positive reinforcement of previous actions. 
E)  The best way to enhance brand loyalty is to brand all new products with the same brand name.

Question 3

In behavioral learning,a need that moves an individual to action is

Accepted Answer

A)  a drive. 
B)  a cue. 
C)  an attitude. 
D)  a response. 
E)  a reinforcement. 
A)  a drive. 
B)  a cue. 
C)  an attitude. 
D)  a response. 
E)  a reinforcement.

Question 4

Most people already know that Tums,a popular antacid,contains calcium.Today,ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium.The new promotion involves changing consumers' attitudes toward Tums by

Accepted Answer

A)  changing beliefs about the extent to which Tums has a specific attribute. 
B)  changing the perceived importance of a specific attribute. 
C)  adding a new attribute. 
D)  reducing the perceived risk. 
E)  providing stimulus generalization to prospective buyers. 
A)  changing beliefs about the extent to which Tums has a specific attribute. 
B)  changing the perceived importance of a specific attribute. 
C)  adding a new attribute. 
D)  reducing the perceived risk. 
E)  providing stimulus generalization to prospective buyers.

Question 5

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture. 
B)  psychographics. 
C)  social class. 
D)  lifestyle. 
E)  reference group. 
A)  culture. 
B)  psychographics. 
C)  social class. 
D)  lifestyle. 
E)  reference group.

Question 6

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

Accepted Answer

A)  the physical effort spent on these actions. 
B)  the financial limitations one must overcome to accomplish these actions. 
C)  the mental and social processes that come before and after these actions. 
D)  the emotional processes that occur during these actions. 
E)  the cognitive and attitudinal processes that must be learned to complete these actions. 
A)  the physical effort spent on these actions. 
B)  the financial limitations one must overcome to accomplish these actions. 
C)  the mental and social processes that come before and after these actions. 
D)  the emotional processes that occur during these actions. 
E)  the cognitive and attitudinal processes that must be learned to complete these actions.

Question 7

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Accepted Answer

A)  physiological needs 
B)  self-actualization needs 
C)  safety needs 
D)  social needs 
E)  personal needs 
A)  physiological needs 
B)  self-actualization needs 
C)  safety needs 
D)  social needs 
E)  personal needs

Question 8

Which of the following statements about African American buying patterns is most accurate?

Accepted Answer

A)  There have been no observed differences in the consumption patterns of African Americans and Caucasians. 
B)  African American men spend more on health and beauty products than Caucasian men do. 
C)  The typical African American family is five years older than the typical Caucasian family. 
D)  African American purchase behavior is still affected by the historical deprivation in employment and educational opportunities in the United States. 
E)  African Americans are not price-conscious. 
A)  There have been no observed differences in the consumption patterns of African Americans and Caucasians. 
B)  African American men spend more on health and beauty products than Caucasian men do. 
C)  The typical African American family is five years older than the typical Caucasian family. 
D)  African American purchase behavior is still affected by the historical deprivation in employment and educational opportunities in the United States. 
E)  African Americans are not price-conscious.

Question 9

A consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

Accepted Answer

A)  lifestyle and motivation. 
B)  personality and lifestyle. 
C)  opinion leadership and word-of-mouth activity. 
D)  word-of-mouth activity and psychographics. 
E)  psychographics and demographics. 
A)  lifestyle and motivation. 
B)  personality and lifestyle. 
C)  opinion leadership and word-of-mouth activity. 
D)  word-of-mouth activity and psychographics. 
E)  psychographics and demographics.

Question 10

A filtering of exposure,comprehension,and retention is called

Accepted Answer

A)  selective attention. 
B)  selective perception. 
C)  selective intuition. 
D)  selective retention. 
E)  stimulus discrimination. 
A)  selective attention. 
B)  selective perception. 
C)  selective intuition. 
D)  selective retention. 
E)  stimulus discrimination.

Question 11

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Accepted Answer

A)  problem recognition. 
B)  alternative evaluation. 
C)  cognitive dissonance. 
D)  routine response behavior. 
E)  postpurchase behavior. 
A)  problem recognition. 
B)  alternative evaluation. 
C)  cognitive dissonance. 
D)  routine response behavior. 
E)  postpurchase behavior.

Question 12

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described in this scenario.Which situational influence was not described?

Accepted Answer

The purchase of a special baby gift for

Question 13

In 31 percent of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

Accepted Answer

A)  teenagers 
B)  extended family members 
C)  paid help 
D)  children of any age 
E)  men 
A)  teenagers 
B)  extended family members 
C)  paid help 
D)  children of any age 
E)  men

Question 14

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)  cue 
B)  demotivator 
C)  motivator 
D)  response 
E)  stimulus 
A)  cue 
B)  demotivator 
C)  motivator 
D)  response 
E)  stimulus

Question 15

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w

Question 16

Beliefs refer to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations. 
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
D)  a consumer's subjective perception of how a product or brand performs on different attributes. 
E)  the moral and ethical precepts that guide a person's behavior. 
A)  a person's consistent behaviors or responses to recurring situations. 
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
D)  a consumer's subjective perception of how a product or brand performs on different attributes. 
E)  the moral and ethical precepts that guide a person's behavior.

Question 17

In the VALS framework,consumers whose energy finds outlets in exercise,sports,outdoor recreation,and social activities are referred to as

Accepted Answer

A)  Believers. 
B)  Strivers. 
C)  Achievers. 
D)  Makers. 
E)  Experiencers. 
A)  Believers. 
B)  Strivers. 
C)  Achievers. 
D)  Makers. 
E)  Experiencers.

Question 18

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  For women, safety is about features that would help survive an accident. 
B)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions. 
C)  When it comes to the actual purchase process, women are more adept negotiators than men. 
D)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
E)  Women usually shop one dealership before making a decision and men usually shop three. 
A)  For women, safety is about features that would help survive an accident. 
B)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions. 
C)  When it comes to the actual purchase process, women are more adept negotiators than men. 
D)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
E)  Women usually shop one dealership before making a decision and men usually shop three.

Question 19

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

Accepted Answer

A)  traditional family 
B)  typical household unit 
C)  socialized household 
D)  family stage 
E)  idealized family unit 
A)  traditional family 
B)  typical household unit 
C)  socialized household 
D)  family stage 
E)  idealized family unit

Question 20

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Accepted Answer

A)  national character. 
B)  culture. 
C)  social class. 
D)  code of ethics. 
E)  ethnic ideology. 
A)  national character. 
B)  culture. 
C)  social class. 
D)  code of ethics. 
E)  ethnic ideology.

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Which of the following statements about brand loyalty is most accurate?

In behavioral learning,a need that moves an individual to action is

Most people already know that Tums,a popular antacid,contains calcium.Today,ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium.The new promotion involves changing consumers' attitudes toward Tums by

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Which of the following statements about African American buying patterns is most accurate?

A consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

A filtering of exposure,comprehension,and retention is called

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

In 31 percent of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Define consumer socialization.

Beliefs refer to

In the VALS framework,consumers whose energy finds outlets in exercise,sports,outdoor recreation,and social activities are referred to as

Which of the following statements about how women buy cars today is most accurate?

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Which of the following statements about brand loyalty is most accurate?

In behavioral learning,a need that moves an individual to action is

Most people already know that Tums,a popular antacid,contains calcium.Today,ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium.The new promotion involves changing consumers' attitudes toward Tums by

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Which of the following statements about African American buying patterns is most accurate?

A consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

A filtering of exposure,comprehension,and retention is called

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

In 31 percent of households,__________ are the primary grocery shoppers,though they may not be the grocery decision makers.

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Define consumer socialization.

Beliefs refer to

In the VALS framework,consumers whose energy finds outlets in exercise,sports,outdoor recreation,and social activities are referred to as

Which of the following statements about how women buy cars today is most accurate?

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters