Exam 4: Understanding Consumer Behavior

__________ influences on consumer behavior result from three sources: consumer socialization,passage through the life cycle,and decision making within the household.

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services.They are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,it is likely this product would fail.

Which problem solving variation would likely be used for winter coats,sheets,garden shears,or electric can openers?

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,the two remaining choices are

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke.This is an example of

Casey's girlfriend will celebrate her birthday next week,so he needs to buy her a gift.He remembers the brand of watch that she wears and considers if she would like a new one by the same maker.This is an example of what part of the consumer purchase decision process?

Spouse-dominant decision making implies that

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,the rumor spread.This is an example of

Retailers can reduce problems associated with selective retention by

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

The alternative evaluation stage clarifies the problem for the consumer in part by

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security)rather than fulfilling desires.