Question 1

Self-concept refers to

Accepted Answer

A)  the degree to which a person is influenced by situational influences. 
B)  the need for personal fulfillment. 
C)  the way people see themselves and the way they believe others see them. 
D)  the degree to which a person trusts his or her own judgment in a purchase situation. 
E)  the degree to which a person is influenced by sociocultural influences. 
A)  the degree to which a person is influenced by situational influences. 
B)  the need for personal fulfillment. 
C)  the way people see themselves and the way they believe others see them. 
D)  the degree to which a person trusts his or her own judgment in a purchase situation. 
E)  the degree to which a person is influenced by sociocultural influences.

Question 2

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A)  groceries 
B)  children's toys 
C)  medicine 
D)  home appliances 
E)  car maintenance products 
A)  groceries 
B)  children's toys 
C)  medicine 
D)  home appliances 
E)  car maintenance products

Question 3

Chanel No.5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social 
A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social

Question 4

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Accepted Answer

Thinkers and Believers are the two group

Question 5

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Accepted Answer

A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase evaluation 
A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase evaluation

Question 6

For Coppertone products,form (lotion vs.spray),SPF level,and price are the most common

Accepted Answer

A)  consideration set. 
B)  perceived risks. 
C)  situational influences. 
D)  marketing mix influences. 
E)  evaluative criteria. 
A)  consideration set. 
B)  perceived risks. 
C)  situational influences. 
D)  marketing mix influences. 
E)  evaluative criteria.

Question 7

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

Accepted Answer

A)  parental guidance 
B)  peer pressure 
C)  opinion leadership 
D)  government regulation 
E)  psychographics 
A)  parental guidance 
B)  peer pressure 
C)  opinion leadership 
D)  government regulation 
E)  psychographics

Question 8

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Accepted Answer

A)  stimulus generalization. 
B)  attitudinal discrimination. 
C)  brand loyalty. 
D)  behavioral loyalty. 
E)  consumer allegiance. 
A)  stimulus generalization. 
B)  attitudinal discrimination. 
C)  brand loyalty. 
D)  behavioral loyalty. 
E)  consumer allegiance.

Question 9

The annual market size for products bought by or for preteens and teenagers is about

Accepted Answer

A)  $2 billion. 
B)  $20 billion. 
C)  $100 billion. 
D)  $200 billion. 
E)  $900 billion. 
A)  $2 billion. 
B)  $20 billion. 
C)  $100 billion. 
D)  $200 billion. 
E)  $900 billion.

Question 10

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task 
B)  social surroundings 
C)  physical surroundings 
D)  temporal effects 
E)  spatial surroundings 
A)  purchase task 
B)  social surroundings 
C)  physical surroundings 
D)  temporal effects 
E)  spatial surroundings

Question 11

What percentage of adults is considered to be opinion leaders?

Accepted Answer

A)  1 percent 
B)  5 percent 
C)  10 percent 
D)  25 percent 
E)  It depends upon the type of product. 
A)  1 percent 
B)  5 percent 
C)  10 percent 
D)  25 percent 
E)  It depends upon the type of product.

Question 12

Situational influences refer to

Accepted Answer

A)  the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. 
B)  the temporary impediments to a consumer's purchase decision. 
C)  psychological concepts that are useful for interpreting buying processes and directing marketing efforts. 
D)  the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states. 
E)  both the objective and subjective attributes a consumer uses to compare different products and brands. 
A)  the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. 
B)  the temporary impediments to a consumer's purchase decision. 
C)  psychological concepts that are useful for interpreting buying processes and directing marketing efforts. 
D)  the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states. 
E)  both the objective and subjective attributes a consumer uses to compare different products and brands.

Question 13

The VALS framework segments consumers based on

Accepted Answer

A)  their primary motivation for buying products and their resources. 
B)  their demographics. 
C)  their product usage, age, and gender. 
D)  where they live. 
E)  their media usage and their demographics. 
A)  their primary motivation for buying products and their resources. 
B)  their demographics. 
C)  their product usage, age, and gender. 
D)  where they live. 
E)  their media usage and their demographics.

Question 14

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?

Accepted Answer

A)  limit their information search to an internal one 
B)  minimize problem-solving involvement 
C)  read ads for the new basketball shoe even after the purchase has been made 
D)  conceal the product purchase from others 
E)  If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance. 
A)  limit their information search to an internal one 
B)  minimize problem-solving involvement 
C)  read ads for the new basketball shoe even after the purchase has been made 
D)  conceal the product purchase from others 
E)  If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question 15

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)  action-oriented consumers. 
B)  spokespersons. 
C)  opinion leaders. 
D)  social classes. 
E)  reference groups. 
A)  action-oriented consumers. 
B)  spokespersons. 
C)  opinion leaders. 
D)  social classes. 
E)  reference groups.

Question 16

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Accepted Answer

A)  the industry was discussing the abandonment of self-regulation practices. 
B)  women have an intense dislike of price negotiation, yet still want to buy a car. 
C)  many recent immigrants into the United States are not accustomed to negotiation. 
D)  women distrust men in general and car salesmen in particular. 
E)  a sluggish economy guarantees that negotiations would produce negative profit per vehicle. 
A)  the industry was discussing the abandonment of self-regulation practices. 
B)  women have an intense dislike of price negotiation, yet still want to buy a car. 
C)  many recent immigrants into the United States are not accustomed to negotiation. 
D)  women distrust men in general and car salesmen in particular. 
E)  a sluggish economy guarantees that negotiations would produce negative profit per vehicle.

Question 17

In the Maslow hierarchy of needs,those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

Accepted Answer

A)  physiological 
B)  safety 
C)  personal 
D)  social 
E)  self-actualization 
A)  physiological 
B)  safety 
C)  personal 
D)  social 
E)  self-actualization

Question 18

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy.What is this stage called?

Accepted Answer

A)  purchase indecision 
B)  prepurchase evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search 
A)  purchase indecision 
B)  prepurchase evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search

Question 19

Define motivation and personality and how they impact marketing.

Accepted Answer

Motivation is the energizing force that

Question 20

To facilitate the ________ stage in the consumer purchase decision process,Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.

Accepted Answer

A)  problem recognition 
B)  postpurchase behavior 
C)  alternative evaluation 
D)  information search 
E)  purchase decision 
A)  problem recognition 
B)  postpurchase behavior 
C)  alternative evaluation 
D)  information search 
E)  purchase decision

Self-concept refers to

Which type of purchase is most likely to be the result of joint decision making?

Chanel No.5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

For Coppertone products,form (lotion vs.spray),SPF level,and price are the most common

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

The annual market size for products bought by or for preteens and teenagers is about

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

What percentage of adults is considered to be opinion leaders?

Situational influences refer to

The VALS framework segments consumers based on

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

In the Maslow hierarchy of needs,those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy.What is this stage called?

Define motivation and personality and how they impact marketing.

To facilitate the ________ stage in the consumer purchase decision process,Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

Self-concept refers to

Which type of purchase is most likely to be the result of joint decision making?

Chanel No.5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

For Coppertone products,form (lotion vs.spray),SPF level,and price are the most common

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

The annual market size for products bought by or for preteens and teenagers is about

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

What percentage of adults is considered to be opinion leaders?

Situational influences refer to

The VALS framework segments consumers based on

How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

In the Maslow hierarchy of needs,those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy.What is this stage called?

Define motivation and personality and how they impact marketing.

To facilitate the ________ stage in the consumer purchase decision process,Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters