Exam 4: Understanding Consumer Behavior

In behavioral learning,__________ is a stimulus or symbol perceived by consumers.

Learning refers to

Perceived risk is

High-involvement purchases typically have which of the following characteristics?

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away? " The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the Maslow hierarchy of needs?

Anheuser-Busch's agricultural products division sells eight varieties of California-grown rice,each with a different Asian label to cover a range of nationalities and tastes.Anheuser-Busch is recognizing the diversity of the Asian American _____________ in the United States.

A brand community refers to

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty T-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty shirt was a

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Subliminal perception refers to

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' __________ and encourage purchases.

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Figure 4-5 -According to Figure 4-5,C defines what level in the Maslow hierarchy of needs?

After a problem has been recognized in the consumer purchase decision process,the consumer proceeds to the second stage known as

Five situational influences have an impact on a consumer's purchase decision process.One of these is

While posting photos on Instagram one evening,your stomach growls.You see an ad for Jimmy John's.You walk to Jimmy John's and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the sandwich shop and buying a sandwich is a

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?

When purchasing a tablet device,factors like brand image,price,and battery life that a consumer considers prior to purchase are called

How do selective perception,selective exposure,selective comprehension,and selective retention differ?