Exam 4: Understanding Consumer Behavior

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Figure 4-5 -Figure 4-5 depicts the Maslow

In the VALS framework,self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material

Which of the following statements about how women buy new cars today is most accurate?

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as __________ group.

Which of the following statements about personality is most accurate?

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction.What is this stage called?

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the definitions for marketing terms,you may be experiencing

Relatives and friends whom the consumer trusts are known as __________ sources of external information in the consumer purchase decision process.

Figure 4-6 -VALS creates profiles of people based on their primary motivation and resources.In the VALS framework (Figure 4-6),B refers to

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Which of the following statements about the family life cycle is most accurate?

The VALS framework

Consumers' ability to perceive taste differences in chocolate bars is an example of

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

The five stages a buyer passes through in making choices about which products and services to buy is called the

Jennifer usually worked long hours at her job at the hospital,so her husband,Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cooktop and oven.Ari's primary role in this process was that of