Question 1

Temporal effects include

Accepted Answer

A)  the purpose of the purchase. 
B)  the presence of other people. 
C)  the time of day of the purchase. 
D)  the crowding in retail stores. 
E)  the consumer's mood while engaged in the purchase. 
A)  the purpose of the purchase. 
B)  the presence of other people. 
C)  the time of day of the purchase. 
D)  the crowding in retail stores. 
E)  the consumer's mood while engaged in the purchase.

Question 2

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Many Republicans and Democrats view one another as being part of __________ group.

Accepted Answer

A)  an associative 
B)  an aspiration 
C)  a dissociative 
D)  a reference 
E)  an involvement 
A)  an associative 
B)  an aspiration 
C)  a dissociative 
D)  a reference 
E)  an involvement

Question 3

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42-inch LED HDTV? "

Accepted Answer

A)  problem recognition 
B)  alternative evaluation 
C)  purchase decision 
D)  evaluation 
E)  information search 
A)  problem recognition 
B)  alternative evaluation 
C)  purchase decision 
D)  evaluation 
E)  information search

Question 4

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A)  aspiration group 
B)  dissociative group 
C)  assimilation group 
D)  integrated group 
E)  associative group 
A)  aspiration group 
B)  dissociative group 
C)  assimilation group 
D)  integrated group 
E)  associative group

Question 5

There are five stages in the consumer purchase decision process.The third stage is

Accepted Answer

A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity testing. 
E)  problem recognition. 
A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity testing. 
E)  problem recognition.

Question 6

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

Accepted Answer

A)  Experiencers 
B)  Believers 
C)  Makers 
D)  Achievers 
E)  Thinkers 
A)  Experiencers 
B)  Believers 
C)  Makers 
D)  Achievers 
E)  Thinkers

Question 7

In the Maslow hierarchy of needs,water,food,and housing would be considered __________ needs.

Accepted Answer

A)  psychological 
B)  safety 
C)  social 
D)  personal 
E)  physiological 
A)  psychological 
B)  safety 
C)  social 
D)  personal 
E)  physiological

Question 8

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

A)  temporal states. 
B)  antecedent states. 
C)  information sources. 
D)  evaluative criteria. 
E)  the consideration set. 
A)  temporal states. 
B)  antecedent states. 
C)  information sources. 
D)  evaluative criteria. 
E)  the consideration set.

Question 9

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile businesspeople,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as __________ group.

Accepted Answer

A)  an associative 
B)  an aspiration 
C)  a dissociative 
D)  a pressure 
E)  an involvement 
A)  an associative 
B)  an aspiration 
C)  a dissociative 
D)  a pressure 
E)  an involvement

Question 10

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as

Accepted Answer

A)  a brand community. 
B)  a VALS. 
C)  an opinion leader. 
D)  a social class. 
E)  a buzz group. 
A)  a brand community. 
B)  a VALS. 
C)  an opinion leader. 
D)  a social class. 
E)  a buzz group.

Question 11

An apartment would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social 
A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social

Question 12

Which of the following statements about attitudes is false?

Accepted Answer

A)  Marketers are primarily concerned with American core values when developing advertising messages. 
B)  Attitudes are learned. 
C)  Attitudes are shaped by one's values and beliefs. 
D)  An attitude results in responses that are consistently favorable or unfavorable. 
E)  Personal values affect attitudes by influencing the importance assigned to specific product attributes. 
A)  Marketers are primarily concerned with American core values when developing advertising messages. 
B)  Attitudes are learned. 
C)  Attitudes are shaped by one's values and beliefs. 
D)  An attitude results in responses that are consistently favorable or unfavorable. 
E)  Personal values affect attitudes by influencing the importance assigned to specific product attributes.

Question 13

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites.Nico is engaging in

Accepted Answer

A)  problem recognition. 
B)  an internal search. 
C)  the purchase decision. 
D)  an external search. 
E)  the creation of an antecedent state. 
A)  problem recognition. 
B)  an internal search. 
C)  the purchase decision. 
D)  an external search. 
E)  the creation of an antecedent state.

Question 14

Emily wants to purchase a tablet device.She is unsure about what hardware and apps she will need.As a result,she has begun asking for advice from her friends and relatives.In addition,she has talked to several salespeople at Apple and Best Buy and has looked at some websites,such as HP and Dell.Emily is engaging in

Accepted Answer

A)  problem recognition. 
B)  an internal search. 
C)  an external search. 
D)  a purchase task. 
E)  the creation of an antecedent state. 
A)  problem recognition. 
B)  an internal search. 
C)  an external search. 
D)  a purchase task. 
E)  the creation of an antecedent state.

Question 15

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Accepted Answer

A)  physical surroundings 
B)  purchase task 
C)  temporal effects 
D)  consumer involvement 
E)  antecedent states 
A)  physical surroundings 
B)  purchase task 
C)  temporal effects 
D)  consumer involvement 
E)  antecedent states

Question 16

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

Accepted Answer

A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity identification. 
E)  problem evaluation. 
A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity identification. 
E)  problem evaluation.

Question 17

Figure 4-5  
-According to Figure 4-5,D defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological 
B)  safety 
C)  social 
D)  personal 
E)  self-actualization 
A)  physiological 
B)  safety 
C)  social 
D)  personal 
E)  self-actualization

Question 18

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A)  If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued. 
B)  Consumers often have several criteria for evaluating a single product. 
C)  Evaluative criteria represent objective rather than subjective attributes. 
D)  Evaluative criteria represent subjective rather than objective attributes. 
E)  Ultimately, the most important evaluative criterion is price. 
A)  If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued. 
B)  Consumers often have several criteria for evaluating a single product. 
C)  Evaluative criteria represent objective rather than subjective attributes. 
D)  Evaluative criteria represent subjective rather than objective attributes. 
E)  Ultimately, the most important evaluative criterion is price.

Question 19

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Accepted Answer

A)  prepurchase behavior 
B)  alternative evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search 
A)  prepurchase behavior 
B)  alternative evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search

Question 20

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

A)  limited problem solving 
B)  extended problem solving 
C)  situational problem solving 
D)  rational problem solving 
E)  routine problem solving 
A)  limited problem solving 
B)  extended problem solving 
C)  situational problem solving 
D)  rational problem solving 
E)  routine problem solving

Temporal effects include

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Many Republicans and Democrats view one another as being part of __________ group.

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42-inch LED HDTV? "

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

There are five stages in the consumer purchase decision process.The third stage is

In the Maslow hierarchy of needs,water,food,and housing would be considered __________ needs.

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as

An apartment would satisfy needs at what level of the Maslow hierarchy?

Which of the following statements about attitudes is false?

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

Figure 4-5 -According to Figure 4-5,D defines what level in the Maslow hierarchy of needs?

Which of the following statements concerning evaluative criteria is most accurate?

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

Temporal effects include

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Many Republicans and Democrats view one another as being part of __________ group.

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42-inch LED HDTV? "

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

There are five stages in the consumer purchase decision process.The third stage is

In the Maslow hierarchy of needs,water,food,and housing would be considered __________ needs.

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as

An apartment would satisfy needs at what level of the Maslow hierarchy?

Which of the following statements about attitudes is false?

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

Figure 4-5 -According to Figure 4-5,D defines what level in the Maslow hierarchy of needs?

Which of the following statements concerning evaluative criteria is most accurate?

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters