Exam 4: Understanding Consumer Behavior

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called

The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective)identified during the information search step for the ultimate decision.What is this stage called?

You need to buy a gift for a young cousin's birthday.At the mall you see a girl wearing a Hello Kitty T-shirt.You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,your purchase at the Hello Kitty store was a

"Which brand of smartphone does my roommate own? " would be a question asked during the __________ stage in the consumer purchase decision process.

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade,it is influencing which type of learning?

Figure 4-5 -According to Figure 4-5,A defines what level in the Maslow hierarchy of needs?

There are five stages in the consumer purchase decision process.The fourth stage is

In the VALS framework,consumers who spend much of their income on technology,entertainment,and socializing,are called

Compliance and aggression are ________ that have implications for a consumer's purchasing behavior.

A study by Popular Mechanics magazine identified 18 million _____________ who influence the purchases of some 85 million consumers for do-it-yourself products.

When conducting an information search,various product-rating organizations,such as government agencies and TV consumer programs,are known as

Perception refers to

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g.,madam).Originally,Marshall had never recalled hearing the term.However,when he read about palindromes for his English class,he saw three examples of the term within a matter of days.This is most likely the result of

Why would Proactiv,an acne treatment company,select Maroon 5 front man Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?

Which of the following is not an example of a marketer-dominated source of information consulted during an external search?

Consumers can learn through thinking,reasoning,and mental problem solving without direct experience,which is called

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

In the Maslow hierarchy of needs,a burglar alarm would satisfy a __________ need.

Which of the following statements about Hispanic buying patterns is most accurate?

How might Ford Motor Co.apply the three methods of attitude change in its marketing activities?