Question 1

Popularity created by consumer word of mouth is called

Accepted Answer

A)  hype. 
B)  buzz. 
C)  propaganda. 
D)  tweet. 
E)  spin. 
A)  hype. 
B)  buzz. 
C)  propaganda. 
D)  tweet. 
E)  spin.

Question 2

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer. 
B)  The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make. 
C)  The Asian American subculture is growing very slowly in the United States. 
D)  Asian Americans are the least educated racial/ethnic subculture in the United States. 
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated, nonassimilated, and recent immigrants. Assimilated Asian Americans are unlikely to hold professional or managerial positions in the United States. 
A)  Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer. 
B)  The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make. 
C)  The Asian American subculture is growing very slowly in the United States. 
D)  Asian Americans are the least educated racial/ethnic subculture in the United States. 
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated, nonassimilated, and recent immigrants. Assimilated Asian Americans are unlikely to hold professional or managerial positions in the United States.

Question 3

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Accepted Answer

A)  stimulus generalization. 
B)  selective comprehension. 
C)  selective retention. 
D)  stimulus discrimination. 
E)  routine problem solving. 
A)  stimulus generalization. 
B)  selective comprehension. 
C)  selective retention. 
D)  stimulus discrimination. 
E)  routine problem solving.

Question 4

Dutch tulip growers have developed presprouted bulbs that will bloom just a few weeks after spring planting so people who did not plant bulbs in the fall can have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate finer things and will pay a premium price.Which of these VALS segments would be most suitable to target?

Accepted Answer

A)  Survivors 
B)  Believers 
C)  Makers 
D)  Innovators 
E)  Experiencers 
A)  Survivors 
B)  Believers 
C)  Makers 
D)  Innovators 
E)  Experiencers

Popularity created by consumer word of mouth is called

Which of the following statements about Asian American buying patterns is most accurate?

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 4: Understanding Consumer Behavior

Popularity created by consumer word of mouth is called

Which of the following statements about Asian American buying patterns is most accurate?

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters