Exam 4: Understanding Consumer Behavior

Because Marla was so strongly committed to a fat-free diet,she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy.The report was in a newspaper that Marla reads daily,but the headline did not appeal to her as the result of

In __________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Marketers recognize that people have an actual self-concept and

Consumer socialization refers to

Word of mouth refers to

Enlightened carmakers have hired women designers,engineers,and marketing executives to better understand the way women decide to buy new cars.They have learned that

Figure 4-4 -In Figure 4-4,D represents the __________ influences that can affect the consumer purchase decision process.

The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she? " This ad relies on which of the following situational influences for its effectiveness?

A brand community is a specialized form of the __________ reference group.

Which of the following statements about Asian American buying patterns is most accurate?

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Lifestyle refers to

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Facebook?

In behavioral learning,a __________ is the reward that is given to a consumer.

Women influence what percentage of new-car buying decisions?

Figure 4-7 -Figure 4-7 illustrates the traditional progression as well as contemporary variations of

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Jamie when she had this realization?

In the Maslow hierarchy of needs,the most basic needs are physiological,followed by safety,social,and personal.What category of needs is at the highest level?

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist.Originally it was available as an option on the Toyota Prius in the Japanese market.Toyota was trying to change consumer attitudes about the vehicle by