Exam 4: Understanding Consumer Behavior

For Coppertone products,evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as

Which of the following statements about African American buying patterns is most accurate?

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

Carrying and using a high-end credit card like an American Express Platinum Card would satisfy needs at what level in the Maslow hierarchy of needs?

An opinion leader is an individual

When Citizen,a watch company,uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches,it believes he is __________ who can influence the purchase decision of its target market.

As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

The five roles of individual family members in the consumer purchase decision process are

Which of the following is a strategy for a market leader (rather than a market challenger)when marketing a low-involvement product?

In the VALS framework,consumers with fewer resources who are practical people,have constructive skills,value self-sufficiency,and are unimpressed by material possessions except those with a practical or functional purpose are referred to as

Figure 4-1 -In Figure 4-1,E represents which stage of the consumer purchase decision process?

The ________________ is influenced by situational,psychological,sociocultural,and marketing mix influences.

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that,and chose a bottled juice instead.This purchase is an example of which situational influence?

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 when you see an ad for it on TV.This is most likely an example of

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Reference groups refer to