Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following statements is an example of place utility?

Which of the following statements about relationship marketing is most accurate?

The 3M inventor, David Windorski took this approach when he developed the Post-it^® Flag Highlighter:

Environmental forces refer to

While marketers can control their marketing mix factors, there are forces that are mostly beyond their control.List five environmental forces in a marketing decision that executives feel are outside their influence?

Which of the following statements about the marketing concept era is most accurate?

Explain the market research that David Windorski, 3M inventor, did to develop the Post-it^® Flag Highlighter.

Shortly after World War II, Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea, and he persuaded a number of his friends to help produce samples.While demand kept up with production at first, he soon found he had to hire a sales force to sell excess product to manufacturing companies in the area.He decided this was primarily because his company had several strong competitors that had recently come into the industry.This is a good example of behavior one would expect in the __________ era of U.S.business history.

Market orientation refers to

The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________.

An inventor for 3M, David Windorski questioned dozens of students about how they study.They told him

Which of the following statements is an example of form utility?

Market refers to

A local university offers business courses for a specific target market composed of people who currently work, who want to take refresher courses, or work towards a higher degree.Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear about the great food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings.From this description, you can surmise that Singapore Air creates customer value by providing its customers with

Which of the following statements about marketing activities is most accurate?

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits is referred to as

All markets ultimately are composed of __________.

In October 2006, __________ bought YouTube for $1.65 billion, only 21 months after its founding.

FIGURE 1-1 -As shown in Figure 1-1 above, the marketing department of an organization is responsible for facilitating relationships, partnerships, and __________.