Exam 1: Creating Customer Relationships and Value Through Marketing

TUMI brand briefcases are very expensive, high-end briefcases, generally sold in specialty luggage shops.Which of the following groups would be the most likely target market for TUMI brand briefcases?

As organizations have changed their orientation, society's expectations of marketers have also changed.Today, the emphasis of marketing practice has shifted from the interest of __________ to the interests of consumers'.

Marketing mix refers to

Customer value refers to

In 1952, General Electric's annual report contained this statement: "The concept introduces.....marketing....at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Utility refers to

Which of the following terms best describes the marketing concept era?

In addition to consumers, what other people, groups, and forces interact to affect marketing activities?

The four utilities include

You change the oil in your car yourself and dump the used oil down the sewer drain which ultimately flows into the local river.Based on this information, is this a transaction between you and the oil manufacturer?

Marketing refers to

The four Ps of the marketing mix are

while also trying to achieve the organization's goals reflects the

Which of the following acts as a barrier to the development of relationship marketing?

Marketing concept refers to

Most people would assume that in marketing the only thing of value to "exchange" would be monetary.What else can be exchanged? Provide an example of a non-monetary transaction that still fits the criteria of exchange.

FIGURE 1-1 -In Figure 1-1 above, "C" represents a firm's ownership with

FIGURE 1-5 -In Figure 1-5, letter "A" represents which stage in the life of market-oriented manufacturing firms?

A local college of business offers an outstanding business school education.Cali pays the tuition to attend and earns her MBA with a concentration in Supply Chain Management.Upon graduating, she is offered a high paying, fulfilling position.Was this a marketing exchange?

Which of the following statements is an example of time utility?