Exam 1: Creating Customer Relationships and Value Through Marketing

FIGURE 1-4 -In Figure 1-4 above, the marketing program is designed for

FIGURE 1-4 -From Figure 1-4 above, the reader could conclude that

The marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem are referred to as the __________.

Which of the following statements describes an environmental force?

A factor that might doom a product is referred to as a(n) __________.

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

In our free-enterprise society, which three specific groups benefit from effective marketing?

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.

United Way of Greater Toronto (UWGT), like many charities, was sitting on a gold mine of donor data (including companies, groups, and individuals).Unfortunately, UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT rather than other charities.Which of the following tools would be most useful for the nonprofit organization to utilize?

Bridging is a not-for-profit organization.It matches people's gifts of surplus things such as dishes and furniture with other people's needs.Bridging is an example of today's __________; innovative activities that help solve the practical needs of society.

Which of the following statements about 3M's market research, prior to introducing the Post-it^® Flag Highlighter is most accurate?

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

Steve Chen, Chad Hurley, and Jawed Karim were the minds behind the __________ concept.

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

The element of the marketing mix that describes a means of getting the product to the consumer is

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Dick's Sporting Goods carries baseballs all year around.The same is true for footballs and tennis equipment.Dick's Sporting Goods offers __________ utility for these products.

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese.Some versions contain Capri Sun drinks.Others are called "Cracker Stackers" and "Fun Fuel".The box is bright yellow and the quantity of food contained within is small.The target market for Kraft Lunchables is most likely

If other companies applied the same strategy used by David Windorski at 3M, they would most likely

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization and its stakeholders is referred to as __________.