Exam 1: Creating Customer Relationships and Value Through Marketing

Whether an individual is buying for personal use or use for his household, or an organization is buying for its own use or for resale, the individual or organization would be considered

Which of the following statements about the study of marketing is most accurate?

The internal response that customers have to all aspects of an organization and its offerings is referred to as __________.

The process of taking wool off sheep and using it to make soft sweaters shows how manufacturing can create __________ utility.

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other women, either clients or mentors or protégés.This is an example of what type of environmental force?

The marketing mix elements are called __________ because they are under the jurisdiction of the marketing department in an organization.

It is said that goods, services, and ideas are marketed.Define goods, services, and ideas and give at least one example of each.

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to

The five major environmental forces considered in marketing are

The benefits or customer value received by users of a product is called __________.

Intangible concepts and thoughts about products, actions, or causes are called __________.

Customer relationship management (CRM) is most closely related to the __________ era in U.S.business history because it aids businesses in practicing a market orientation.

The period of American business history when firms could produce more than they could sell and the focus was on hiring more salespeople to seek out new markets and customers is referred to as the __________ era.

Who benefits from marketing in U.S.society, and how?

People with both the desire and ability to buy a specific offering are referred to as a __________.

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets.This statement deals with which part of the marketing mix?

Market refers to

Why are you, as a student, already somewhat of an expert in marketing before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned in this chapter.

The element of the marketing mix demonstrated when an art gallery suggests a $2.00 donation at the door is __________.

Marketing program refers to