Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Which of the following is not an example of a recent vending machine-related innovation?

The part of electronic retailing with interactive video and audio capability is referred to as the _____.

Ease of entry into direct marketing is facilitated by _____.

Lack of privacy,fear of credit card security,and inability to examine merchandise prior to purchase are major impediments to Web-based sales.

Merging (adding new customers)and purging (eliminating customers on multiple lists and customers who have not ordered merchandise over a given time period)are key functions in customer contact.

From a data-base retailing perspective,which group most closely resembles the 80-20 principle?

The first step in enacting a direct marketing strategy is to _____.

A firm uses both direct selling,as well as department store formats to sell its cosmetic products.This illustrates _____.

Vending machines allow for around-the-clock sales.

Generally,initial investment requirements are less in direct marketing as compared to traditional store-based retailing.

Which of the following is not an adverse factor affecting direct selling?

Consumers order by mail,phone,fax,or computer,smart phone,or tablet in direct marketing.

From a consumer's perspective,a video kiosk most closely resembles a(n)_____.

A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____.

A traditional bricks-and-mortar camera retailer also operates a Web site.While the store location features new cameras,the Web site features collectible cameras,as well as used equipment.This strategy illustrates _____.

Direct marketers can cater to small market niches through use of specialogs.

The retail strategy mix in direct selling emphasizes convenience in shopping and a personal touch.

Which of the following is a major benefit to a retailer's use of the Web as opposed to a bricks-and-mortar facility?

Which of the following is not a major benefit of the World Wide Web to a small retailer?

Which of the following is an example of direct marketing?