Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

The use of relationship marketing is most important for _____.

Which of the following transactions is not part of direct marketing?

A significant aspect to direct marketing is the development and maintenance of a customer data base.

PayPal has become successful among consumers due to concerns with _____.

The two components of TV-based direct marketing are _____.

Direct selling and conventional vending machines are generally considered as forms of direct marketing.

Which process involves the handling of a credit transaction,issuing receipts,forwarding orders to a warehouse,and shipping goods to a final consumer?

The differences between a basic information Web site and a full-scale,integrated Web selling site are huge.

Which of the following is a major limitation to direct marketing for a retailer?

Which forms of nontraditional marketing do not clearly fit into a "store-based" or "nonstore-based" classification?

Fulfillment operations are not a critical part of a Web-based strategy.

A major benefit to airport retailers is _____.

Which statement concerning global direct marketing is not correct?

Direct marketers can minimize waste circulation of catalogs through use of current and highly targeted mailings.

The fastest-growing form of direct marketing is _____.

A customer orders products by mail,phone,or fax in _____.

Which of the following is not an example of an effective response to the changed environment affecting direct selling?

Which form of direct marketing uses advertising to first expose a consumer to a good or service?

In the media selection stage of a direct marketing strategy,a retailer needs to decide to rent or purchase an appropriate mailing list from a broker.

The major difference between the Internet and the World Wide Web is based on _____.