Question 1

From a customer's perspective,which of the following is not a major impediment to Web-based retail transactions?

Accepted Answer

A) slow downloading times 
B) local sales taxes to be paid 
C) concern with credit card security 
D) concern with privacy 
A) slow downloading times 
B) local sales taxes to be paid 
C) concern with credit card security 
D) concern with privacy

Question 2

Which of the following is a not a major disadvantage of Web-based retailing from a retailer's perspective?

Accepted Answer

A) the need to register with the appropriate search engines 
B) the difficulty in accurately portraying color and texture 
C) receiving Web-based sales from traditional bricks-and-mortar customers 
D) the need to constantly maintain the Web site 
A) the need to register with the appropriate search engines 
B) the difficulty in accurately portraying color and texture 
C) receiving Web-based sales from traditional bricks-and-mortar customers 
D) the need to constantly maintain the Web site

Question 3

A common problem with all forms of direct marketing is the _____.

Accepted Answer

A) difficulty in a consumer's visualizing the product's texture,color,and fit 
B) inability of a retailer to generate mailing lists from a customer data base 
C) inability to classify shoppers on the basis of their past shopping behavior 
D) high startup costs 
A) difficulty in a consumer's visualizing the product's texture,color,and fit 
B) inability of a retailer to generate mailing lists from a customer data base 
C) inability to classify shoppers on the basis of their past shopping behavior 
D) high startup costs

Question 4

Which aspect of a direct marketing strategy involves the merging and purging of client names?

Accepted Answer

A) business definition 
B) customer response 
C) order fulfillment 
D) data-base maintenance 
A) business definition 
B) customer response 
C) order fulfillment 
D) data-base maintenance

Question 5

Web-related global sales should have the highest market penetration for which type of goods and services?

Accepted Answer

A) cars 
B) flowers 
C) books 
D) toys/dolls 
A) cars 
B) flowers 
C) books 
D) toys/dolls

Question 6

A current customer data base can be the most valuable asset to a direct marketer.

Accepted Answer

A) True 
 B)False

Question 7

The interactive components of a video kiosk can be similar to that of the Web.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not always an example of nonstore retailing?

Accepted Answer

A) direct selling 
B) direct marketing 
C) airport retailing 
D) vending machines 
A) direct selling 
B) direct marketing 
C) airport retailing 
D) vending machines

Question 9

Which types of consumers are most likely to respond to a direct marketer?

Accepted Answer

A) regulars and nonregulars 
B) regulars and new trails 
C) regulars and new contacts 
D) buyers and users 
A) regulars and nonregulars 
B) regulars and new trails 
C) regulars and new contacts 
D) buyers and users

Question 10

Air travelers are captive audiences for a temporary time period.

Accepted Answer

A) True 
 B)False

Question 11

The small average transaction size,high theft rate,and the need to constantly maintain vending machines contribute to which of the following characteristics of vending machines?

Accepted Answer

A) the need for high gross profit margins on items sold 
B) the search for economies of scale 
C) the need to make vending machines that can be sold throughout the world 
D) the need to create vending machines that can be programmed 
A) the need for high gross profit margins on items sold 
B) the search for economies of scale 
C) the need to make vending machines that can be sold throughout the world 
D) the need to create vending machines that can be programmed

Question 12

Which of the following contributes to the very high sales per square foot in airport retailing?

Accepted Answer

A) a captive audience 
B) high rental costs 
C) a transitory population 
D) high security 
A) a captive audience 
B) high rental costs 
C) a transitory population 
D) high security

Question 13

Which of the following is not a role of the Web from the vantage point of the retailer?

Accepted Answer

A) to furnish customer service in the form of E-mail and "hot links" 
B) to replace mail,phone,and fax communications 
C) to reach geographically dispersed consumers,including foreign consumers 
D) to provide information to consumers 
A) to furnish customer service in the form of E-mail and "hot links" 
B) to replace mail,phone,and fax communications 
C) to reach geographically dispersed consumers,including foreign consumers 
D) to provide information to consumers

Question 14

Fulfillment/reliability in terms of the Web relates to _____.

Accepted Answer

A) ease of navigating a Web site 
B) download time for graphics products 
C) number of clicks to purchase an item 
D) accurate,timely delivery 
A) ease of navigating a Web site 
B) download time for graphics products 
C) number of clicks to purchase an item 
D) accurate,timely delivery

Question 15

Which of the following is not a major limitation of direct marketing?

Accepted Answer

A) high direct marketing clutter 
B) dated prices and styles due to catalog printing dates 
C) the ability to target niche markets 
D) inability of customers to examine products prior to purchase 
A) high direct marketing clutter 
B) dated prices and styles due to catalog printing dates 
C) the ability to target niche markets 
D) inability of customers to examine products prior to purchase

Question 16

Which of the following are characteristics of direct marketing?

Accepted Answer

A) exposure to a good or service through a nonpersonal medium and ordering via mail,phone,fax,or computer 
B) exposure to a good or service through a nonpersonal medium and ordering via personal interaction 
C) exposure to a good or service through a personal medium and ordering via mail,phone,fax,or computer 
D) exposure to a good or service through a personal medium and ordering via personal interaction 
A) exposure to a good or service through a nonpersonal medium and ordering via mail,phone,fax,or computer 
B) exposure to a good or service through a nonpersonal medium and ordering via personal interaction 
C) exposure to a good or service through a personal medium and ordering via mail,phone,fax,or computer 
D) exposure to a good or service through a personal medium and ordering via personal interaction

Question 17

A direct marketer that seeks to reduce its inventory investment and risk through purchasing its goods after they are paid for by consumers needs to be concerned with _____.

Accepted Answer

A) the wheel of retailing 
B) the four rights of consumers 
C) employee empowerment 
D) the 30-day rule 
A) the wheel of retailing 
B) the four rights of consumers 
C) employee empowerment 
D) the 30-day rule

Question 18

The depersonalization of many neighborhoods and the increase in working women have had the greatest detrimental effect on which retailer?

Accepted Answer

A) direct marketing 
B) direct selling 
C) vending machines 
D) retail catalog showroom 
A) direct marketing 
B) direct selling 
C) vending machines 
D) retail catalog showroom

Question 19

A freestanding,interactive electronic computer terminal that displays products and related information on a video screen is a(n)_____.

Accepted Answer

A) infomercial 
B) Web browser 
C) video kiosk 
D) point-of-sale terminal 
A) infomercial 
B) Web browser 
C) video kiosk 
D) point-of-sale terminal

Question 20

Increases in the number of working women have negatively affected direct sellers from the perspective of supply of workers and the presence of females in the home during working hours.

Accepted Answer

A) True 
 B)False

From a customer's perspective,which of the following is not a major impediment to Web-based retail transactions?

Which of the following is a not a major disadvantage of Web-based retailing from a retailer's perspective?

A common problem with all forms of direct marketing is the _____.

Which aspect of a direct marketing strategy involves the merging and purging of client names?

Web-related global sales should have the highest market penetration for which type of goods and services?

A current customer data base can be the most valuable asset to a direct marketer.

The interactive components of a video kiosk can be similar to that of the Web.

Which of the following is not always an example of nonstore retailing?

Which types of consumers are most likely to respond to a direct marketer?

Air travelers are captive audiences for a temporary time period.

The small average transaction size,high theft rate,and the need to constantly maintain vending machines contribute to which of the following characteristics of vending machines?

Which of the following contributes to the very high sales per square foot in airport retailing?

Which of the following is not a role of the Web from the vantage point of the retailer?

Fulfillment/reliability in terms of the Web relates to _____.

Which of the following is not a major limitation of direct marketing?

Which of the following are characteristics of direct marketing?

A direct marketer that seeks to reduce its inventory investment and risk through purchasing its goods after they are paid for by consumers needs to be concerned with _____.

The depersonalization of many neighborhoods and the increase in working women have had the greatest detrimental effect on which retailer?

A freestanding,interactive electronic computer terminal that displays products and related information on a video screen is a(n)_____.

Increases in the number of working women have negatively affected direct sellers from the perspective of supply of workers and the presence of females in the home during working hours.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

From a customer's perspective,which of the following is not a major impediment to Web-based retail transactions?

Which of the following is a not a major disadvantage of Web-based retailing from a retailer's perspective?

A common problem with all forms of direct marketing is the _____.

Which aspect of a direct marketing strategy involves the merging and purging of client names?

Web-related global sales should have the highest market penetration for which type of goods and services?

A current customer data base can be the most valuable asset to a direct marketer.

The interactive components of a video kiosk can be similar to that of the Web.

Which of the following is not always an example of nonstore retailing?

Which types of consumers are most likely to respond to a direct marketer?

Air travelers are captive audiences for a temporary time period.

The small average transaction size,high theft rate,and the need to constantly maintain vending machines contribute to which of the following characteristics of vending machines?

Which of the following contributes to the very high sales per square foot in airport retailing?

Which of the following is not a role of the Web from the vantage point of the retailer?

Fulfillment/reliability in terms of the Web relates to _____.

Which of the following is not a major limitation of direct marketing?

Which of the following are characteristics of direct marketing?

A direct marketer that seeks to reduce its inventory investment and risk through purchasing its goods after they are paid for by consumers needs to be concerned with _____.

The depersonalization of many neighborhoods and the increase in working women have had the greatest detrimental effect on which retailer?

A freestanding,interactive electronic computer terminal that displays products and related information on a video screen is a(n)_____.

Increases in the number of working women have negatively affected direct sellers from the perspective of supply of workers and the presence of females in the home during working hours.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters