Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

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A retail firm wants to focus its efforts on a narrow target market: deep-sea fishing enthusiasts who wish to purchase costly fishing accessories.The most appropriate nonstore-based strategy mix (with the lowest waste coverage)is _____.

(Multiple Choice)

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Question 21

A major disadvantage to the use of a blind mailing is the _____.

(Multiple Choice)

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Question 22

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

(True/False)

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Question 23

Duty-free shopping is an important component to airport retailing where global flights exits.

(True/False)

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Question 24

The characteristics of Web users can be most accurately summarized as being _____.

(Multiple Choice)

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Question 25

In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

(True/False)

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Question 26

Video kiosks can be situated in such locations as hotel lobbies and within a shopping center mall.

(True/False)

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Question 27

Direct selling involves _____.

(Multiple Choice)

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Question 28

Direct marketers can be divided into two categories: _ and _.

(Multiple Choice)

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Question 29

In comparison to traditional store-based retailing,startup costs in direct marketing are comparatively low.

(True/False)

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Question 30

Which of the following is not a characteristic of an infomercial?

(Multiple Choice)

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Question 31

Which types of consumers are least likely to respond to a direct marketer?

(Multiple Choice)

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Question 32

Which of the following is not a major benefit to direct marketing for a retailer?

(Multiple Choice)

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Question 33

The use of direct marketing by a store-based retailer demonstrates _____.

(Multiple Choice)

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Question 34

The Web is the least effective medium in reaching what type of customer?

(Multiple Choice)

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(33)

Question 35

A traditional retailer contemplating a Web operation is concerned about its ability to ship small orders to individual consumers in a timely manner.Which aspect of its direct marketing strategy is the retailer questioning?

(Multiple Choice)

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(37)

Question 36

A major limitation to direct marketing is the inability of consumers to examine a product prior to purchase.

(True/False)

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Question 37

Direct marketing is limited to catalog purchases.

(True/False)

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Question 38

The Web now accounts for over 10 percent of overall retail sales.

(True/False)

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Question 39

A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.

(Multiple Choice)

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Question 40

Showing 21 - 40 of 100

A retail firm wants to focus its efforts on a narrow target market: deep-sea fishing enthusiasts who wish to purchase costly fishing accessories.The most appropriate nonstore-based strategy mix (with the lowest waste coverage)is _____.

A major disadvantage to the use of a blind mailing is the _____.

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

Duty-free shopping is an important component to airport retailing where global flights exits.

The characteristics of Web users can be most accurately summarized as being _____.

In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

Video kiosks can be situated in such locations as hotel lobbies and within a shopping center mall.

Direct selling involves _____.

Direct marketers can be divided into two categories: _ and _.

In comparison to traditional store-based retailing,startup costs in direct marketing are comparatively low.

Which of the following is not a characteristic of an infomercial?

Which types of consumers are least likely to respond to a direct marketer?

Which of the following is not a major benefit to direct marketing for a retailer?

The use of direct marketing by a store-based retailer demonstrates _____.

The Web is the least effective medium in reaching what type of customer?

A traditional retailer contemplating a Web operation is concerned about its ability to ship small orders to individual consumers in a timely manner.Which aspect of its direct marketing strategy is the retailer questioning?

A major limitation to direct marketing is the inability of consumers to examine a product prior to purchase.

Direct marketing is limited to catalog purchases.

The Web now accounts for over 10 percent of overall retail sales.

A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

A retail firm wants to focus its efforts on a narrow target market: deep-sea fishing enthusiasts who wish to purchase costly fishing accessories.The most appropriate nonstore-based strategy mix (with the lowest waste coverage)is _____.

A major disadvantage to the use of a blind mailing is the _____.

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

Duty-free shopping is an important component to airport retailing where global flights exits.

The characteristics of Web users can be most accurately summarized as being _____.

In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

Video kiosks can be situated in such locations as hotel lobbies and within a shopping center mall.

Direct selling involves _____.

Direct marketers can be divided into two categories: _____ and _____.

In comparison to traditional store-based retailing,startup costs in direct marketing are comparatively low.

Which of the following is not a characteristic of an infomercial?

Which types of consumers are least likely to respond to a direct marketer?

Which of the following is not a major benefit to direct marketing for a retailer?

The use of direct marketing by a store-based retailer demonstrates _____.

The Web is the least effective medium in reaching what type of customer?

A traditional retailer contemplating a Web operation is concerned about its ability to ship small orders to individual consumers in a timely manner.Which aspect of its direct marketing strategy is the retailer questioning?

A major limitation to direct marketing is the inability of consumers to examine a product prior to purchase.

Direct marketing is limited to catalog purchases.

The Web now accounts for over 10 percent of overall retail sales.

A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Direct marketers can be divided into two categories: _ and _.