Question 1

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

Accepted Answer

A) often linked to values,which are difficult to change. 
B) governed by knowledge of the issues. 
C) the result of the same illogical source. 
D) acquired by automatic processes. 
A) often linked to values,which are difficult to change. 
B) governed by knowledge of the issues. 
C) the result of the same illogical source. 
D) acquired by automatic processes. A

Question 2

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

Accepted Answer

A) being used by an actor on a primetime TV show 
B) different shelves at the drug store or supermarket 
C) posters and pamphlets in doctors' offices 
D) ads on the radio and TV 
A) being used by an actor on a primetime TV show 
B) different shelves at the drug store or supermarket 
C) posters and pamphlets in doctors' offices 
D) ads on the radio and TV A

Question 3

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

Accepted Answer

When people advocate a point of view that goes against their attitude (counterattitudinal advocacy)and have little external justification for this action,they tend to experience dissonance,which motivates them to reduce it by changing their attitude to fall in line with their behaviors.It is not usually implemented on a large scale because it is difficult to find a way to make people engage in counterattitudinal advocacy and lack external justification.

Question 4

When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the ____ route to persuasion.

Accepted Answer

A) peripheral 
B) heuristic 
C) central 
D) relevant 
A) peripheral 
B) heuristic 
C) central 
D) relevant

Question 5

Social psychologists have long observed that attitudes do not always predict behaviors.When are attitudes most likely to predict spontaneous behaviors?

Accepted Answer

The extent to which attitudes predict sp

Question 6

In a recent study of implicit attitudes by Rudman and his colleagues (2007),people who were overweight ____ tended to have more positive implicit attitudes about overweight people.

Accepted Answer

A) currently 
B) as children 
C) due to genetic reasons 
D) and had a positive body image 
A) currently 
B) as children 
C) due to genetic reasons 
D) and had a positive body image

Question 7

Before Jane schedules an appointment to undergo plastic surgery,she asks herself,"But what will my husband Ted think about me getting a face lift?" This example reflects the power of ____ to influence intentions and behaviors.

Accepted Answer

A) perspective-taking 
B) specific attitudes 
C) subjective norms 
D) deliberations 
A) perspective-taking 
B) specific attitudes 
C) subjective norms 
D) deliberations

Question 8

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Accepted Answer

A) People are more likely to be thinking of accessible attitudes when they are called on to act. 
B) Emotion-based attitudes are both more accessible and more likely to influence behaviors. 
C) People with accessible attitudes are more likely to be influenced by arbitrary aspects of the situation. 
D) Actually,attitude accessibility does not influence the link between attitudes and behaviors. 
A) People are more likely to be thinking of accessible attitudes when they are called on to act. 
B) Emotion-based attitudes are both more accessible and more likely to influence behaviors. 
C) People with accessible attitudes are more likely to be influenced by arbitrary aspects of the situation. 
D) Actually,attitude accessibility does not influence the link between attitudes and behaviors.

Question 9

Reggie is busy trying to prepare a complicated recipe for dinner when his sons come in asking him who can use the computer first.One son,Jason,gives a long explanation about why he needs it,and goes on for some time.The other son,Cameron,just gives a short explanation.If Reggie is processing these arguments via the heuristic route,who is he most likely to give computer privileges to first?

Accepted Answer

A) He would make them decide between themselves. 
B) He would disallow them both from using the computer because he is in a bad mood. 
C) Jason 
D) Cameron 
A) He would make them decide between themselves. 
B) He would disallow them both from using the computer because he is in a bad mood. 
C) Jason 
D) Cameron

Question 10

Which of the following is the most accurate statement about advertising?

Accepted Answer

A) People's beliefs about the power of different kinds of advertising are backward.They don't think they are influenced much by regular advertising when they probably are,and they believe they are influenced by subliminal advertising when they probably are not. 
B) People's beliefs about how much they are influenced by advertising are generally accurate. 
C) Most people know that subliminal messages in audiotapes don't really work. 
D) Most advertisements work by conveying a lot of information about the product they are trying to sell. 
A) People's beliefs about the power of different kinds of advertising are backward.They don't think they are influenced much by regular advertising when they probably are,and they believe they are influenced by subliminal advertising when they probably are not. 
B) People's beliefs about how much they are influenced by advertising are generally accurate. 
C) Most people know that subliminal messages in audiotapes don't really work. 
D) Most advertisements work by conveying a lot of information about the product they are trying to sell.

Question 11

An attitude is usually considered to be affectively based because

Accepted Answer

A) it is entirely a result of rational examination. 
B) it is,in fact,governed by logic. 
C) it is a strong predictor of behavior. 
D) it is linked to values. 
A) it is entirely a result of rational examination. 
B) it is,in fact,governed by logic. 
C) it is a strong predictor of behavior. 
D) it is linked to values.

Question 12

People who base their attitudes on ____ are most likely to maintain their new attitudes over time.

Accepted Answer

A) a logical analysis of the arguments 
B) the presence of peripheral cues 
C) the peripheral route to persuasion 
D) emotional feelings about the attitude object 
A) a logical analysis of the arguments 
B) the presence of peripheral cues 
C) the peripheral route to persuasion 
D) emotional feelings about the attitude object

Question 13

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.In these tests,cable viewers are randomly assigned to receive advertisements for new or existing products,and

Accepted Answer

A) they are interviewed by phone to see if they purchased the products. 
B) store scanners are used to track their purchasing patterns. 
C) stores provide them a checklist of commercials and ask if they've seen them. 
D) researchers come to their homes to do an inventory of their kitchens. 
A) they are interviewed by phone to see if they purchased the products. 
B) store scanners are used to track their purchasing patterns. 
C) stores provide them a checklist of commercials and ask if they've seen them. 
D) researchers come to their homes to do an inventory of their kitchens.

Question 14

Across cultures,the kind of stereotype found most consistently in advertising is that

Accepted Answer

A) people of color are portrayed as relying on physical attributes to succeed,while whites are portrayed as relying on their intellectual abilities for success. 
B) men are portrayed as lacking the ability to communicate emotions. 
C) women are portrayed as passive and dependent. 
D) older people are portrayed as physically weak and needy. 
A) people of color are portrayed as relying on physical attributes to succeed,while whites are portrayed as relying on their intellectual abilities for success. 
B) men are portrayed as lacking the ability to communicate emotions. 
C) women are portrayed as passive and dependent. 
D) older people are portrayed as physically weak and needy.

Question 15

André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies,but André likes "his" candidate and plans to vote for him anyway.This example illustrates that people's attitudes toward politicians are often

Accepted Answer

A) cognitively based. 
B) affectively based. 
C) behaviorally based. 
D) classically conditioned. 
A) cognitively based. 
B) affectively based. 
C) behaviorally based. 
D) classically conditioned.

Question 16

Complete the analogy about attitudes; implicit: ____:: explicit: ____.

Accepted Answer

A) childhood; present 
B) current; future 
C) controlled; cognitive 
D) automatic; non-conscious 
A) childhood; present 
B) current; future 
C) controlled; cognitive 
D) automatic; non-conscious

Question 17

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

Accepted Answer

A) high- versus low-quality argument 
B) one-sided versus two-sided messages 
C) long versus short appeals 
D) expert versus novice speakers 
A) high- versus low-quality argument 
B) one-sided versus two-sided messages 
C) long versus short appeals 
D) expert versus novice speakers

Question 18

The ____ model of persuasion asserts that attitudes may change because people attend to the merits of an argument,or because they use such cognitive shortcuts as "The faster a person talks,the more she knows about the issue."

Accepted Answer

A) elaboration likelihood 
B) Yale 
C) self-perception 
D) heuristic-systematic 
A) elaboration likelihood 
B) Yale 
C) self-perception 
D) heuristic-systematic

Question 19

The concept of ____ refers to people's beliefs about how those they care about will view a behavior in question.

Accepted Answer

A) reciprocity norms 
B) social conventions 
C) subjective norms 
D) normative evaluations 
A) reciprocity norms 
B) social conventions 
C) subjective norms 
D) normative evaluations

Question 20

Davidson and Jaccard (1979)studied the relationship between women's attitudes and their use of the birth control pill.The results of this study indicated that general attitudes were ____ of behavior.

Accepted Answer

A) accurate predictors 
B) moderately good predictors 
C) poor predictors 
D) reliable predictors 
A) accurate predictors 
B) moderately good predictors 
C) poor predictors 
D) reliable predictors

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the ____ route to persuasion.

Social psychologists have long observed that attitudes do not always predict behaviors.When are attitudes most likely to predict spontaneous behaviors?

In a recent study of implicit attitudes by Rudman and his colleagues (2007),people who were overweight ____ tended to have more positive implicit attitudes about overweight people.

Before Jane schedules an appointment to undergo plastic surgery,she asks herself,"But what will my husband Ted think about me getting a face lift?" This example reflects the power of ____ to influence intentions and behaviors.

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Which of the following is the most accurate statement about advertising?

An attitude is usually considered to be affectively based because

People who base their attitudes on ____ are most likely to maintain their new attitudes over time.

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.In these tests,cable viewers are randomly assigned to receive advertisements for new or existing products,and

Across cultures,the kind of stereotype found most consistently in advertising is that

André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies,but André likes "his" candidate and plans to vote for him anyway.This example illustrates that people's attitudes toward politicians are often

Complete the analogy about attitudes; implicit: :: explicit: .

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

The ____ model of persuasion asserts that attitudes may change because people attend to the merits of an argument,or because they use such cognitive shortcuts as "The faster a person talks,the more she knows about the issue."

The concept of ____ refers to people's beliefs about how those they care about will view a behavior in question.

Davidson and Jaccard (1979)studied the relationship between women's attitudes and their use of the birth control pill.The results of this study indicated that general attitudes were ____ of behavior.

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Why are affectively based attitudes so resistant to logical persuasive attempts to change them? Affectively based attitudes are

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the ____ route to persuasion.

Social psychologists have long observed that attitudes do not always predict behaviors.When are attitudes most likely to predict spontaneous behaviors?

In a recent study of implicit attitudes by Rudman and his colleagues (2007),people who were overweight ____ tended to have more positive implicit attitudes about overweight people.

Before Jane schedules an appointment to undergo plastic surgery,she asks herself,"But what will my husband Ted think about me getting a face lift?" This example reflects the power of ____ to influence intentions and behaviors.

Why are highly accessible attitudes more likely to predict spontaneous behaviors than are less accessible attitudes?

Which of the following is the most accurate statement about advertising?

An attitude is usually considered to be affectively based because

People who base their attitudes on ____ are most likely to maintain their new attitudes over time.

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.In these tests,cable viewers are randomly assigned to receive advertisements for new or existing products,and

Across cultures,the kind of stereotype found most consistently in advertising is that

André is not at all familiar with a presidential candidate's stand on the issues or with his proposed policies,but André likes "his" candidate and plans to vote for him anyway.This example illustrates that people's attitudes toward politicians are often

Complete the analogy about attitudes; implicit: ____:: explicit: ____.

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

The ____ model of persuasion asserts that attitudes may change because people attend to the merits of an argument,or because they use such cognitive shortcuts as "The faster a person talks,the more she knows about the issue."

The concept of ____ refers to people's beliefs about how those they care about will view a behavior in question.

Davidson and Jaccard (1979)studied the relationship between women's attitudes and their use of the birth control pill.The results of this study indicated that general attitudes were ____ of behavior.

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Complete the analogy about attitudes; implicit: :: explicit: .