Question 1

The purpose of cognitively based attitudes is to

Accepted Answer

A) classify the pluses and minuses of an object to make a quick decision. 
B) evaluate one's feelings about the attitude object. 
C) decide on the best behavioral response to an attitude object. 
D) create new feelings about attitude objects. 
A) classify the pluses and minuses of an object to make a quick decision. 
B) evaluate one's feelings about the attitude object. 
C) decide on the best behavioral response to an attitude object. 
D) create new feelings about attitude objects.

Question 2

People tend to be less aware of their ____ attitudes,which are more likely to influence behaviors they are not monitoring.

Accepted Answer

A) explicit 
B) cognitively based 
C) implicit 
D) self-perceived 
A) explicit 
B) cognitively based 
C) implicit 
D) self-perceived

Question 3

Product placement refers to

Accepted Answer

A) where on a page the product being advertised appears. 
B) whether or not the product being advertised actually appears in the ad. 
C) where in a store aisle a product is situated. 
D) the display of a particular consumer product in a movie or TV show. 
A) where on a page the product being advertised appears. 
B) whether or not the product being advertised actually appears in the ad. 
C) where in a store aisle a product is situated. 
D) the display of a particular consumer product in a movie or TV show.

Question 4

Persuasion from the perspective of "who says what to whom" is best associated with the

Accepted Answer

A) elaboration likelihood model. 
B) heuristic-systematic model of persuasion. 
C) use of the central route to persuasion. 
D) Yale attitude change approach. 
A) elaboration likelihood model. 
B) heuristic-systematic model of persuasion. 
C) use of the central route to persuasion. 
D) Yale attitude change approach.

Question 5

People are more likely to pay attention to characteristics of the communicator,rather than to the contents of the message,when

Accepted Answer

A) they are personally involved in the issue. 
B) the issues are too complex to comprehend fully. 
C) the stakes are high. 
D) they are high in the need for cognition. 
A) they are personally involved in the issue. 
B) the issues are too complex to comprehend fully. 
C) the stakes are high. 
D) they are high in the need for cognition.

Question 6

You have agreed to make a speech in front of the Student Union building to convince students of the necessity of tuition increases.You haven't had a lot of time to rehearse your arguments,and you know if you had another two days you could construct and deliver a more logical,well-reasoned persuasive message.In order to increase the odds that the audience will be persuaded by your less-than-ideal speech,you should ____ to ensure that the audience processes your message ____.

Accepted Answer

A) persuade your friends to move through the crowd,heckling to distract them; centrally 
B) speak on the side of the building where noisy construction is underway; peripherally 
C) convince them that the issue is relevant to them; peripherally 
D) convince them of what they stand to gain if tuition increases are enacted; heuristically 
A) persuade your friends to move through the crowd,heckling to distract them; centrally 
B) speak on the side of the building where noisy construction is underway; peripherally 
C) convince them that the issue is relevant to them; peripherally 
D) convince them of what they stand to gain if tuition increases are enacted; heuristically

Question 7

Richard Petty,John Cacioppo,and Rachel Goldman (1981)found that when students are not involved in an issue,their opinions are influenced more by the ____ than by the ____.

Accepted Answer

A) quality of the arguments; credibility of the speaker 
B) credibility of the speaker; quality of the arguments 
C) quality of the arguments; surface characteristics of the message 
D) content of the message; expertise of the speaker 
A) quality of the arguments; credibility of the speaker 
B) credibility of the speaker; quality of the arguments 
C) quality of the arguments; surface characteristics of the message 
D) content of the message; expertise of the speaker

Question 8

You want to have a talk with your younger sister about the dangers of drugs.You begin the discussion by saying,"Now,your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs,and that you're a chicken if you don't get high with them,but." You have just used ____ to persuade her to avoid experimenting with drugs.

Accepted Answer

A) a fear-based appeal 
B) a one-sided argument 
C) attitude accessibility 
D) attitude inoculation 
A) a fear-based appeal 
B) a one-sided argument 
C) attitude accessibility 
D) attitude inoculation

Question 9

It can be rather difficult to assess implicit attitudes.Nonetheless,a number of techniques exist,including

Accepted Answer

A) the Implicit Associations Test (IAT). 
B) surveys and questionnaires. 
C) structured interviews. 
D) observation of controllable behaviors. 
A) the Implicit Associations Test (IAT). 
B) surveys and questionnaires. 
C) structured interviews. 
D) observation of controllable behaviors.

The purpose of cognitively based attitudes is to

People tend to be less aware of their ____ attitudes,which are more likely to influence behaviors they are not monitoring.

Product placement refers to

Persuasion from the perspective of "who says what to whom" is best associated with the

People are more likely to pay attention to characteristics of the communicator,rather than to the contents of the message,when

Richard Petty,John Cacioppo,and Rachel Goldman (1981)found that when students are not involved in an issue,their opinions are influenced more by the than by the .

It can be rather difficult to assess implicit attitudes.Nonetheless,a number of techniques exist,including

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The purpose of cognitively based attitudes is to

People tend to be less aware of their ____ attitudes,which are more likely to influence behaviors they are not monitoring.

Product placement refers to

Persuasion from the perspective of "who says what to whom" is best associated with the

People are more likely to pay attention to characteristics of the communicator,rather than to the contents of the message,when

Richard Petty,John Cacioppo,and Rachel Goldman (1981)found that when students are not involved in an issue,their opinions are influenced more by the ____ than by the ____.

It can be rather difficult to assess implicit attitudes.Nonetheless,a number of techniques exist,including

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Richard Petty,John Cacioppo,and Rachel Goldman (1981)found that when students are not involved in an issue,their opinions are influenced more by the than by the .