Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

____ refer(s)to words or pictures that are not consciously perceived,but that allegedly influence judgments,attitudes,and behaviors.

For which of the following products would advertisers be most likely to use emotional appeals?

Who is most likely to remember the prominent writer of an editorial advocating the abolishment of mandatory minimum sentencing for drug offenses,but to forget the arguments in that editorial?

Recent ads on television portray the embarrassment and social anxiety associated with the dreaded toenail fungus.In all probability,the manufacturers are attempting to make a profit by

Attitude inoculation is the process of making people immune to persuasion attempts by

According to the authors of your text,why are attitudes important?

On the campus of the University of Minnesota,there are signs near large expanses of grass that read,"Lie on me,play on me,but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

"Don't bother me with the so-called facts," asserts your Uncle Joe."If it's good enough for Barack Obama,it's good enough for me." Which of the following statements about your Uncle Joe is most likely true? He will

According to the Yale Attitude Change approach, ____ speakers are more persuasive than their opposites.

The reason that forewarning tends to prevent attitude change is that it

According to the brief social history of the cigarette presented in the introduction to Chapter 7 (Attitudes and Attitude Change),the way the industry has increased its business is primarily by

All other things being equal,when a communication is more ____,people are more likely to pay attention to it and process it through the central route.

Recall that Richard Petty,John Cacioppo,and Rachel Goldman (1981)systematically varied the quality of persuasive communications that advocated comprehensive exams for college students,and also varied the prestige of the communicator.Further,some student participants were led to believe that such academic reforms might be carried out in the near future,whereas others were led to believe that such reforms wouldn't occur until long after they had already graduated.Those students who believed that the reforms were a long time in coming were more influenced by communicator prestige than by the quality of the persuasive arguments.These findings support the assertion that

When Myra looks at the ceiling of the Sistine Chapel for the first time and sees the gorgeous art,she is awestruck,and even moved to tears by the beauty of it.Her affective-based attitude is a result of

When people listen carefully to a persuasive communication and think about the arguments,they are using the ____ route to persuasion.

Communication such as a speech or television advertisement that advocates a particular side of an issue is considered

Flipping through a magazine and looking at the ads,you notice that they tend to emphasize individuality and self-improvement.Based on research by Han & Shavitt (1994)on cultural differences in persuasion,where is this magazine likely to be sold?

According to the elaboration likelihood model of persuasion,you are more likely to be influenced by the central route when you are

Most automobile ads on television convey very little objective information about the models shown; indeed,one auto maker launched a series of television ads that contained no words at all.The design of these automobile advertisements is based on the advertisers' premise that cars are

The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process,but there was one major problem with the approach;