Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Why are millions of dollars a year spent on advertising?

The best evidence that advertisements do work to change attitudes and behaviors comes from

Historically,the Yale Attitude Change approach to persuasion developed from experiments conducted

Which of the following statements is true?

In a persuasion study conducted by William McGuire (1964),participants exposed to weak arguments that contradicted common knowledge or beliefs were ____to be persuaded by ____ two days later.

All of the following are characteristics of affectively based attitudes except

Complete the following analogy: explicit attitude is to implicit attitude as

Which of the following is not a venue for advertisements,according to the authors of your text?

As a persuasive communicator,your goal is to influence the opinions of your audience.You are most likely to benefit from an audience that is slightly distracted when

If you are constructing an ad,a basic principle to remember is that you must

According to the authors of your text,culture can play a role in both how advertisements are designed and how they perpetuate stereotypes.Explain how culture can play both of these roles in persuasion.

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except

When the producers of a product such as Marlboro Cigarettes pay to have their product clearly used by the main characters of a TV show or movie,the technique being used is called

The ____ route to persuasion is to enduring attitude change as the ____ route to persuasion is to transient change.

The ____ holds that the best predictors of deliberate behaviors are the person's attitudes toward those specific behaviors,subjective norms,and perceived behavioral control.

Describe when people are more likely to use the central route to persuasion,and when they are more likely to use the peripheral route.When people are using the central route,what will make an appeal more persuasive? When they are using the peripheral route,what will make an appeal more persuasive?

Based on research presented by the authors of your text on advertising and women's body image,why is there a concern about ads which feature extremely thin (even anorexic)women?

Recent findings that ____ tend to have similar attitudes is the strongest evidence suggesting that attitudes are in part genetic.

Recall that Anthony Greenwald and his colleagues (1991)provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem.After participants had listened to the tapes,the researchers assessed their memory or self-esteem.Greenwald and his colleagues found that

According to reactance theory,which of the following persuasion attempts will meet with the least resistance when a parent tries to convince his child to keep her room clean?