Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The observable actions toward an attitude object illustrate the ____ component of attitudes.

Abraham Tesser (1993)suggests that some attitudes are linked to genetic influences.According to Tesser,how is it possible that we might inherit from our parents a love of something like classical music?

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors.If fear appeals are used,it is crucial to provide the audience with ____ to increase the likelihood of behavior change.

An advertising executive once noted about soft drink advertisements,"The thing about soda commercials is that they actually have nothing to say." By this he meant that

Samantha really enjoys gummy bears.Her attitude did not stem from any rational examination of the nutritional value of this food,and isn't governed by logic (she can't be persuaded to stop eating them). Samantha's attitude about gummy bears is most likely

When people infer an attitude from their observations of how they behave toward an object,they have a(n)

People are most likely to form behaviorally based attitudes when ____ and ____.

Your best friend Nina may or may not visit New York this weekend.According to Ajzen and Fishbein's (1980)theory of planned behavior,what information would be most useful in helping you predict whether Nina will actually travel to New York?

Based on research by Brinol & Petty (2003)in which participants were presented strong or weak arguments on an issue while they were either shaking their heads or nodding their heads,which of the following people would be most persuaded by an argument?

Most people believe that subliminal messages

If you stand in the checkout line of any discount store,you'll see a very odd assortment of items on display: disposable razors,batteries,ballpoint pens,playing cards,trail mix,combination locks,and so on.Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards,pens,or trail mix,when they see them near the checkout,they'll buy them.An attitude researcher might say that people buy these items because

It can be tricky to use fear-arousing communication properly; a moderate amount can lead people to ____ and too much can lead people to ____.

The central route to persuasion is to ____ as the peripheral route is to ____.

A marketing agency is trying to put together an ad for a new pain medication.How might they best grab the attention of their audience?

At the new-car dealership,Josh asks the salesperson a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" ____ The component of Josh's attitude toward the car is most likely to inform his questions.

Around the turn of the century,cigarette advertisers began to appeal to women as a new market for their product.They did this by making the connection between smoking and

Based on research presented by the authors of your text about implicit attitudes,people seem to be able to have implicit attitudes about

"Feel great.Smell great." goes the warm,lilting theme song of a television ad for perfume,as the model dances through a field of flowers.Why would this ad be most likely to work?

____ is to predicting spontaneous behavior as ____ is to predicting deliberative behavior.

Chloe voted for the first time in the 2008 elections.She was very motivated to understand campaign issues and to make an informed choice at the polls.She read the newspapers and watched the television debates between the candidates.Motivated and informed when she watched the presidential debates between John McCain and Barrack Obama,Chloe was most likely to pay attention to