Question 1

Although affectively based attitudes can be derived from a number of different sources,they are alike in that they tend to be

Accepted Answer

A) based on rational examination of relevant information. 
B) logically organized. 
C) linked to personal values. 
D) unrelated to past experience. 
A) based on rational examination of relevant information. 
B) logically organized. 
C) linked to personal values. 
D) unrelated to past experience.

Question 2

You strongly suspect that your younger brother is no longer a virgin,so you want to persuade him to use condoms each and every time he has sex.How would you use William McGuire's (1964)concept of attitude inoculation and the work on resisting peer pressure to make your younger brother immune to later attempts to persuade him to engage in risky sexual activities?

Accepted Answer

Attitude inoculation involves exposing p

Question 3

Research that employs split cable market tests involves

Accepted Answer

A) surveys mailed to consumers to assess their purchasing patterns. 
B) inspections of sales records to see which products are purchased most. 
C) splitting a market into categories of "purchaser" and "non-purchaser." 
D) exposing some consumers to advertisements and others to nothing. 
A) surveys mailed to consumers to assess their purchasing patterns. 
B) inspections of sales records to see which products are purchased most. 
C) splitting a market into categories of "purchaser" and "non-purchaser." 
D) exposing some consumers to advertisements and others to nothing.

Question 4

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements. They have found that advertising is especially likely to work for

Accepted Answer

A) new products. 
B) products like computers that are "luxuries." 
C) products like toothpaste that are "necessities." 
D) old products that have changed their image. 
A) new products. 
B) products like computers that are "luxuries." 
C) products like toothpaste that are "necessities." 
D) old products that have changed their image.

Question 5

In a recent political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

Accepted Answer

A) superliminal. 
B) subliminal. 
C) heuristic. 
D) emotional. 
A) superliminal. 
B) subliminal. 
C) heuristic. 
D) emotional.

Question 6

Miguel recaptures the freedom of his youth when he test drives the new Volkswagen "bug." He feels twenty- five years younger,and remembers cruising the beaches of California in his old 1970 bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by

Accepted Answer

A) a cognitive component. 
B)  an affective component. 
C) operant conditioning. 
D) classical conditioning. 
A) a cognitive component. 
B)  an affective component. 
C) operant conditioning. 
D) classical conditioning.

Question 7

Attitudes are composed of all of the following components except

Accepted Answer

A) emotional reactions. 
B) behavioral tendencies. 
C) self-perceptions. 
D) thoughts and beliefs. 
A) emotional reactions. 
B) behavioral tendencies. 
C) self-perceptions. 
D) thoughts and beliefs.

Question 8

____ is the process of making people resistant or immune to attempts to change their attitudes by exposing them to small doses of arguments against their position.

Accepted Answer

A) Psychological reactance 
B) Attitude inoculation 
C) Subliminal priming 
D) Preemptive exposure 
A) Psychological reactance 
B) Attitude inoculation 
C) Subliminal priming 
D) Preemptive exposure

Question 9

The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?

Accepted Answer

A) the source; the nature of the communication; the nature of the audience 
B) the source; the need for cognition; the implicit attitudes of the audience 
C) the source; the nature of the communication; the route of processing (central/peripheral) 
D) the personality of the audience; the nature of the message; the social status of the speaker 
A) the source; the nature of the communication; the nature of the audience 
B) the source; the need for cognition; the implicit attitudes of the audience 
C) the source; the nature of the communication; the route of processing (central/peripheral) 
D) the personality of the audience; the nature of the message; the social status of the speaker

Question 10

A study described in the text on the effects of an anti-marijuana ad on teenagers' use of marijuana found that

Accepted Answer

A) teens high in sensation-seeking were most affected by the ads. 
B) teens low in sensation-seeking were most affected by the ads. 
C) there was about a 10 percent increase in marijuana use among those who saw the ads. 
D) all teens who saw the ads were 50 percent less likely to use marijuana. 
A) teens high in sensation-seeking were most affected by the ads. 
B) teens low in sensation-seeking were most affected by the ads. 
C) there was about a 10 percent increase in marijuana use among those who saw the ads. 
D) all teens who saw the ads were 50 percent less likely to use marijuana.

Question 11

Based on research presented in your text about attitudes predicting behavior,it could be said that ____ attitudes best predict actual behavior.

Accepted Answer

A) general 
B) abstract 
C) specific 
D) intrinsic 
A) general 
B) abstract 
C) specific 
D) intrinsic

Question 12

____ attitudes are based primarily on people's beliefs about properties of attitude objects.

Accepted Answer

A) Affectively based 
B) Intention-based 
C) Evaluatively based 
D) Cognitively based 
A) Affectively based 
B) Intention-based 
C) Evaluatively based 
D) Cognitively based

Question 13

Counterattitudinal advocacy results in attitude change when

Accepted Answer

A) there is minimal external justification for the statement. 
B) there is minimal internal justification for the statement. 
C) the attitude is accessible. 
D) the attitude is initially very strong. 
A) there is minimal external justification for the statement. 
B) there is minimal internal justification for the statement. 
C) the attitude is accessible. 
D) the attitude is initially very strong.

Question 14

When it comes to designing a persuasive message,the authors assert that "It is best to fight fire with fire." By this,they meant that

Accepted Answer

A) emotion is a much more powerful persuasive force than is logic. 
B) it is effective to match the type of message appeal to the basis of the attitude. 
C) before trying to persuade people,be sure to get their attention first. 
D) before people can be persuaded,they must be convinced to abandon prior attitudes. 
A) emotion is a much more powerful persuasive force than is logic. 
B) it is effective to match the type of message appeal to the basis of the attitude. 
C) before trying to persuade people,be sure to get their attention first. 
D) before people can be persuaded,they must be convinced to abandon prior attitudes.

Question 15

Based on the principles of psychological reactance,what should a mother say to her daughter who wants to have her nose pierced?

Accepted Answer

A) "I won't be seen with you in public if you pierce your nose." 
B) "Wait until your father hears about this!" 
C) "You'd hate it if I took away your driving privileges." 
D) "Please think about how you'll feel when you're thirty with a hole in your nose." 
A) "I won't be seen with you in public if you pierce your nose." 
B) "Wait until your father hears about this!" 
C) "You'd hate it if I took away your driving privileges." 
D) "Please think about how you'll feel when you're thirty with a hole in your nose."

Question 16

If Little Joey gets punished every time he plays with matches,Joey may develop a negative attitude toward matches.What would best explain Joey's negative attitude toward them?

Accepted Answer

A) classical conditioning 
B) operant conditioning 
C) personal values 
D) attitude conditioning 
A) classical conditioning 
B) operant conditioning 
C) personal values 
D) attitude conditioning

Question 17

Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising.

Accepted Answer

Evidence from strictly controlled labora

Question 18

In "phone wars" with MCI,Sprint,and other carriers,AT&T has switched from heartwarming ads that show family members sharing love and support via phone ("It's the next best thing to being there.")to ads that focus on long-distance savings.This is most likely because AT&T advertisers have discovered that

Accepted Answer

A) phone service is viewed by most consumers as a social identity product. 
B) sad or nostalgic moods cause people to process ad contents in a biased way. 
C) phone service is viewed by most consumers as a utilitarian product. 
D) most consumers do not view long-distance companies as a relevant concern. 
A) phone service is viewed by most consumers as a social identity product. 
B) sad or nostalgic moods cause people to process ad contents in a biased way. 
C) phone service is viewed by most consumers as a utilitarian product. 
D) most consumers do not view long-distance companies as a relevant concern.

Question 19

Lori downloads and listens to MP3s to help her quit smoking.She cannot consciously detect any anti- smoking messages.Chances are that the messages are

Accepted Answer

A) implicit. 
B) subliminal. 
C) not there at all. 
D) superliminal. 
A) implicit. 
B) subliminal. 
C) not there at all. 
D) superliminal.

Question 20

Which of the following best illustrates an implicit attitude?

Accepted Answer

A) when Tracy checks off her opinion on a survey questionnaire 
B) when Randi experiences a flash of discomfort around her lesbian friends 
C) when Sarah sees Schindler's List and concludes that it is anti-Semitic 
D) when Jodi,who is white,marries Percy,who is black 
A) when Tracy checks off her opinion on a survey questionnaire 
B) when Randi experiences a flash of discomfort around her lesbian friends 
C) when Sarah sees Schindler's List and concludes that it is anti-Semitic 
D) when Jodi,who is white,marries Percy,who is black

Although affectively based attitudes can be derived from a number of different sources,they are alike in that they tend to be

Research that employs split cable market tests involves

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements. They have found that advertising is especially likely to work for

In a recent political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

Attitudes are composed of all of the following components except

____ is the process of making people resistant or immune to attempts to change their attitudes by exposing them to small doses of arguments against their position.

The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?

A study described in the text on the effects of an anti-marijuana ad on teenagers' use of marijuana found that

Based on research presented in your text about attitudes predicting behavior,it could be said that ____ attitudes best predict actual behavior.

____ attitudes are based primarily on people's beliefs about properties of attitude objects.

Counterattitudinal advocacy results in attitude change when

When it comes to designing a persuasive message,the authors assert that "It is best to fight fire with fire." By this,they meant that

Based on the principles of psychological reactance,what should a mother say to her daughter who wants to have her nose pierced?

If Little Joey gets punished every time he plays with matches,Joey may develop a negative attitude toward matches.What would best explain Joey's negative attitude toward them?

Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising.

Lori downloads and listens to MP3s to help her quit smoking.She cannot consciously detect any anti- smoking messages.Chances are that the messages are

Which of the following best illustrates an implicit attitude?

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Although affectively based attitudes can be derived from a number of different sources,they are alike in that they tend to be

Research that employs split cable market tests involves

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements. They have found that advertising is especially likely to work for

In a recent political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

Attitudes are composed of all of the following components except

____ is the process of making people resistant or immune to attempts to change their attitudes by exposing them to small doses of arguments against their position.

The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?

A study described in the text on the effects of an anti-marijuana ad on teenagers' use of marijuana found that

Based on research presented in your text about attitudes predicting behavior,it could be said that ____ attitudes best predict actual behavior.

____ attitudes are based primarily on people's beliefs about properties of attitude objects.

Counterattitudinal advocacy results in attitude change when

When it comes to designing a persuasive message,the authors assert that "It is best to fight fire with fire." By this,they meant that

Based on the principles of psychological reactance,what should a mother say to her daughter who wants to have her nose pierced?

If Little Joey gets punished every time he plays with matches,Joey may develop a negative attitude toward matches.What would best explain Joey's negative attitude toward them?

Discuss the kinds of effects that subliminal presentation of stimuli have in the laboratory and what the implications are for real-world applications such as subliminal advertising.

Lori downloads and listens to MP3s to help her quit smoking.She cannot consciously detect any anti- smoking messages.Chances are that the messages are

Which of the following best illustrates an implicit attitude?

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters