Question 1

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

Accepted Answer

A) Tammy,who is doing her homework as she watches Anderson Cooper: 360 
B) James,who is undergoing extensive treatment after his auto accident 
C) Rachel,who has never had any health problems 
D) Raul,who has little interest in public policy issues 
A) Tammy,who is doing her homework as she watches Anderson Cooper: 360 
B) James,who is undergoing extensive treatment after his auto accident 
C) Rachel,who has never had any health problems 
D) Raul,who has little interest in public policy issues

Question 2

Recent evidence provided by the authors of your text suggests that attitudes are linked to

Accepted Answer

A) attachment style. 
B) parenting style. 
C) genes. 
D) birth order. 
A) attachment style. 
B) parenting style. 
C) genes. 
D) birth order.

Question 3

It is estimated that one-third of the electorate knows almost nothing about specific politicians.Nonetheless,these people hold very strong opinions about them.This pattern of findings suggests that people's attitudes toward politicians may be largely

Accepted Answer

A) ambivalent. 
B) affectively based. 
C) behaviorally based. 
D) cognitively based. 
A) ambivalent. 
B) affectively based. 
C) behaviorally based. 
D) cognitively based.

Question 4

Shelly Chaiken (1987)and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that

Accepted Answer

A) emotional responses are the basis of most attitudes. 
B) emotions often inform our "How do I feel about it?" heuristic. 
C) careful analysis of message contents invokes strong emotions. 
D) positive emotions are used as a heuristic but negative emotions are not. 
A) emotional responses are the basis of most attitudes. 
B) emotions often inform our "How do I feel about it?" heuristic. 
C) careful analysis of message contents invokes strong emotions. 
D) positive emotions are used as a heuristic but negative emotions are not.

Question 5

Do fear-arousing messages work? A social psychologist would probably say,"It depends." It depends on what?

Accepted Answer

It depends on how much fear is aroused.I

Question 6

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies communication variables as one of those factors?

Accepted Answer

A) hostile versus receptive audiences 
B) attentive versus inattentive listeners 
C) long versus short appeals 
D) expert versus novice speakers 
A) hostile versus receptive audiences 
B) attentive versus inattentive listeners 
C) long versus short appeals 
D) expert versus novice speakers

Question 7

Advertisers will be most successful in influencing our attitudes and behaviors if they

Accepted Answer

A) utilize subliminal messages. 
B) present logical arguments in support of their products. 
C) tailor their strategies to the basis of consumers' attitudes. 
D) distract consumers to encourage peripheral processing. 
A) utilize subliminal messages. 
B) present logical arguments in support of their products. 
C) tailor their strategies to the basis of consumers' attitudes. 
D) distract consumers to encourage peripheral processing.

Question 8

Doty is out weeding her petunias when she sees a garden snake.She feels fear and jumps up and runs back to the house,all the while thinking,"I know that garden snakes are not dangerous." This example illustrates an inconsistency between the ____ component of attitudes and the ____ components.

Accepted Answer

A) affective; behavioral and cognitive 
B) behavioral; affective and cognitive 
C) cognitive; affective and behavioral 
D) There is no inconsistency between the components. 
A) affective; behavioral and cognitive 
B) behavioral; affective and cognitive 
C) cognitive; affective and behavioral 
D) There is no inconsistency between the components.

Question 9

Researchers Brinol & Petty (2003)conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking their heads or nodding their heads to test the durability of headphones.Someone nodding his or her head would be more persuaded if presented a(n) ____ argument.

Accepted Answer

A) strong 
B) weak 
C) emotional 
D) fear-inducing 
A) strong 
B) weak 
C) emotional 
D) fear-inducing

Question 10

Recall that James Pennebaker and Deborah Sanders (1976)placed one of two signs in the bathrooms on a college campus.One was a strong warning ("Do not write on these walls under any circumstances")and the other was a milder admonition ("Please don't write on these walls").Two weeks later,what were they likely to find in the bathrooms containing the strong warnings?

Accepted Answer

A) scrawls that read "Says Who?" and "What Are You Going to Do About This?" 
B) graffiti in the stalls,but not on the walls where the sign was posted 
C) walls that were relatively clean 
D) less graffiti,but signs posted everywhere 
A) scrawls that read "Says Who?" and "What Are You Going to Do About This?" 
B) graffiti in the stalls,but not on the walls where the sign was posted 
C) walls that were relatively clean 
D) less graffiti,but signs posted everywhere

Question 11

Kara has been a die-hard Republican since she was old enough to vote.She votes Republican,is an active member of Young Republicans,and when she encounters arguments from Democrats,she is resistant to their persuasion attempts.Given the information about attitude change,it is most likely that Kara bases her attitude on

Accepted Answer

A) her explicit attitude. 
B) cognitions and affect. 
C) careful analysis of arguments. 
D) religious beliefs. 
A) her explicit attitude. 
B) cognitions and affect. 
C) careful analysis of arguments. 
D) religious beliefs.

Question 12

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections,but was able to market it to a wider audience by

Accepted Answer

A) using cognitively based arguments. 
B) publicizing the problem of halitosis. 
C) having doctors endorse the product. 
D) using fear-arousal. 
A) using cognitively based arguments. 
B) publicizing the problem of halitosis. 
C) having doctors endorse the product. 
D) using fear-arousal.

Question 13

Affectively based attitudes tend to stem from any of the following sources except

Accepted Answer

A) rational appraisal of costs and benefits. 
B) personal values. 
C) sensory experiences. 
D) conditioning. 
A) rational appraisal of costs and benefits. 
B) personal values. 
C) sensory experiences. 
D) conditioning.

Question 14

People may have difficulty in changing a number of health-related behaviors because of low perceived behavior control.This problem is least likely to interfere with people

Accepted Answer

A) dieting. 
B) overcoming a fear of flying. 
C) quitting smoking. 
D) remembering to schedule an annual physical. 
A) dieting. 
B) overcoming a fear of flying. 
C) quitting smoking. 
D) remembering to schedule an annual physical.

Question 15

Your friend wears bell-bottoms constantly,a behavior that offends your sense of style.If you wanted to apply cognitive dissonance theory to get your friend to change her attitude toward bell-bottoms,you should encourage her to give a public speech ____ under conditions of ____ external justification.

Accepted Answer

A) against bell-bottoms; low 
B) in favor of bell-bottoms; low 
C) against bell-bottoms; high 
D) in favor of bell-bottoms; high 
A) against bell-bottoms; low 
B) in favor of bell-bottoms; low 
C) against bell-bottoms; high 
D) in favor of bell-bottoms; high

Question 16

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

Accepted Answer

A) a pleasant stimulus/experience. 
B) rewards for a simple behavior. 
C) punishments for misbehavior. 
D) arousal and cognition. 
A) a pleasant stimulus/experience. 
B) rewards for a simple behavior. 
C) punishments for misbehavior. 
D) arousal and cognition.

Question 17

Sandy is trying to decide which new soft drink to try.She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head.Sandy is using the ____ heuristic to make her decision.

Accepted Answer

A) availability 
B) "length equals strength" 
C) "How do I feel about it?" 
D) anchoring and adjustment 
A) availability 
B) "length equals strength" 
C) "How do I feel about it?" 
D) anchoring and adjustment

Question 18

Based on research by Russell Fazio and his colleagues (1989)on the conditions under which attitudes predict behaviors,which of the following people would be most likely to stop and donate to a homeless person who approaches and asks for money?

Accepted Answer

A) Christina,who was just thinking about her sister's eviction 
B) Josefina,who had just found a quarter on the sidewalk 
C) Paul,who was trying to remember where he parked his car 
D) Ramon,who just got a new roommate whom he dislikes 
A) Christina,who was just thinking about her sister's eviction 
B) Josefina,who had just found a quarter on the sidewalk 
C) Paul,who was trying to remember where he parked his car 
D) Ramon,who just got a new roommate whom he dislikes

Question 19

According to the authors,when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g.,bad breath,toenail fungus),they are likely to design advertisements that

Accepted Answer

A) create a problem the product is allegedly designed to fix. 
B) focus on the objective strengths of the product. 
C) contrast their product with other available products on the market. 
D) are tailored to very specific consumer groups. 
A) create a problem the product is allegedly designed to fix. 
B) focus on the objective strengths of the product. 
C) contrast their product with other available products on the market. 
D) are tailored to very specific consumer groups.

Question 20

According to the theory of planned behavior (Ajzen & Fishbein,1980),the best predictor of riding a roller coaster would be

Accepted Answer

A) one's intention to ride the roller coaster. 
B) one's attitude toward amusement parks. 
C) one's fear of heights. 
D) the number of other people waiting in line. 
A) one's intention to ride the roller coaster. 
B) one's attitude toward amusement parks. 
C) one's fear of heights. 
D) the number of other people waiting in line.

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

Recent evidence provided by the authors of your text suggests that attitudes are linked to

It is estimated that one-third of the electorate knows almost nothing about specific politicians.Nonetheless,these people hold very strong opinions about them.This pattern of findings suggests that people's attitudes toward politicians may be largely

Shelly Chaiken (1987)and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that

Do fear-arousing messages work? A social psychologist would probably say,"It depends." It depends on what?

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies communication variables as one of those factors?

Advertisers will be most successful in influencing our attitudes and behaviors if they

Doty is out weeding her petunias when she sees a garden snake.She feels fear and jumps up and runs back to the house,all the while thinking,"I know that garden snakes are not dangerous." This example illustrates an inconsistency between the component of attitudes and the components.

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections,but was able to market it to a wider audience by

Affectively based attitudes tend to stem from any of the following sources except

People may have difficulty in changing a number of health-related behaviors because of low perceived behavior control.This problem is least likely to interfere with people

Your friend wears bell-bottoms constantly,a behavior that offends your sense of style.If you wanted to apply cognitive dissonance theory to get your friend to change her attitude toward bell-bottoms,you should encourage her to give a public speech under conditions of external justification.

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

Sandy is trying to decide which new soft drink to try.She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head.Sandy is using the ____ heuristic to make her decision.

Based on research by Russell Fazio and his colleagues (1989)on the conditions under which attitudes predict behaviors,which of the following people would be most likely to stop and donate to a homeless person who approaches and asks for money?

According to the authors,when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g.,bad breath,toenail fungus),they are likely to design advertisements that

According to the theory of planned behavior (Ajzen & Fishbein,1980),the best predictor of riding a roller coaster would be

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

Recent evidence provided by the authors of your text suggests that attitudes are linked to

It is estimated that one-third of the electorate knows almost nothing about specific politicians.Nonetheless,these people hold very strong opinions about them.This pattern of findings suggests that people's attitudes toward politicians may be largely

Shelly Chaiken (1987)and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that

Do fear-arousing messages work? A social psychologist would probably say,"It depends." It depends on what?

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies communication variables as one of those factors?

Advertisers will be most successful in influencing our attitudes and behaviors if they

Doty is out weeding her petunias when she sees a garden snake.She feels fear and jumps up and runs back to the house,all the while thinking,"I know that garden snakes are not dangerous." This example illustrates an inconsistency between the ____ component of attitudes and the ____ components.

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections,but was able to market it to a wider audience by

Affectively based attitudes tend to stem from any of the following sources except

People may have difficulty in changing a number of health-related behaviors because of low perceived behavior control.This problem is least likely to interfere with people

A positive attitude can be formed via classical conditioning when an attitude object is repeatedly paired with

Sandy is trying to decide which new soft drink to try.She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head.Sandy is using the ____ heuristic to make her decision.

Based on research by Russell Fazio and his colleagues (1989)on the conditions under which attitudes predict behaviors,which of the following people would be most likely to stop and donate to a homeless person who approaches and asks for money?

According to the authors,when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g.,bad breath,toenail fungus),they are likely to design advertisements that

According to the theory of planned behavior (Ajzen & Fishbein,1980),the best predictor of riding a roller coaster would be

Introducing Social Psychology

Methodology: How Social Psychologists Do Research

Social Cognition: How We Think About the Social World

Social Perception: How We Come to Understand Other People

The Self: Understanding Ourselves in a Social Context

The Need to Justify Our Actions: the Costs and Benefits of Dissonance Reduction

Conformity: Influencing Behavior

Group Processes: Influence in Social Groups

Interpersonal Attraction: From First Impressions to Close Relationships

Prosocial Behavior: Why Do People Help

Aggression: Why Do We Hurt Other People

Prejudice: Causes and Cures

Filters

Doty is out weeding her petunias when she sees a garden snake.She feels fear and jumps up and runs back to the house,all the while thinking,"I know that garden snakes are not dangerous." This example illustrates an inconsistency between the component of attitudes and the components.