Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

You've just learned that your younger brother has begun having sex.You are concerned about his health and the health of his partner,and because abstinence doesn't seem reasonable to expect,you have decided to have a serious talk with him.What is the best thing to do?

Based on research about the effectiveness of argument strength versus prestige of the source,which of the following is true about the importance of argument strength?

The logical,fact-based approach is used in advertisements most effectively when the basis of the attitude is ____ and ____.

A recent meta-analysis of the effectiveness of anti-substance-abuse ads found that the most effective medium for displaying these ads was

The concept of ____ refers to the ease with which people believe that they can perform a behavior in question.

Briefly compare the classic Yale Attitude approach of Carl Hovland and his colleagues with more contemporary approaches such as Richard Petty's and John Cacioppo's (1986)elaboration likelihood model.

In general,work on the effectiveness of anti-drug,anti-drinking,and anti-smoking ads indicates that

Why is the induction of cognitive dissonance not more widely used as an attitude change technique by the advertising community?

In a recent study of implicit attitudes by Rudman and his colleagues (2007),people who were close to their mothers and whose mothers were ____ tended to have more positive implicit attitudes about overweight people.

The theory of planned behavior states that the best predictors of deliberate behaviors are ____.

Which of the following is the best example of a behaviorally based attitude?

Peer pressure is effective because it plays on adolescents'

When trying to persuade people,it is useful to make sure they have ____ in their thoughts on the matter.

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research by Grabe and his colleagues (2008),how does advertising impact women's satisfaction with their body image?

Jenny was obese as a child,but is currently a normal weight for her height.Based on research by Rudman and his colleagues (2007)presented in your text,Jenny is most likely to have a ____ attitude about overweight people.

Based on evidence from Karremans et al (2006)about how subliminal messages can affect our product choices,who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

Sometimes even when people want to pay attention to a message,they cannot.Which of the following is not something that would prohibit someone from paying attention to a message?

The concept of subjective norms refers to people's

Although cognitive dissonance is a very powerful way to change someone's attitude,it is not implemented on mass scales.Why not?

Research by Rudman and his colleagues (2007)suggests that implicit attitudes are rooted in ____ experiences,whereas explicit attitudes are based in ____ experiences.