Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

In general,people who are ____ are more likely to use the central route when attending to a persuasive communication.

When people don't attend carefully to the substance of a persuasive communication,but instead pay attention to irrelevant cues,they are using the ____ route to persuasion.

Recall that Howard Leventhal and his colleagues (1967)showed one group of smokers a film depicting the ravages of lung cancer,gave another group of smokers a pamphlet with instructions on how to quit smoking,and exposed a third group to both the film and the pamphlets.People in the last group reduced their smoking significantly more than people in the other two groups because

In a study by Karremans et al (2006),students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later,when offered to choose a drink,participants who were ____ were likely to choose the "Lipton Ice".

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?

According to the tenets of cognitive dissonance theory,people are most likely to change their attitudes when they have ____ justification for an attitude-discrepant behavior.

According to the elaboration likelihood model in your textbook,one reason that product placement is so successful as an advertising technique is that

According to the authors,what originally spurred the development of advertising for cigarettes and other products was

According to the authors,consumers are advised to be less concerned about the presence of subliminal messages in advertising,and more concerned that ads

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies audience variables as one of those factors?

Raymond's attitude is more likely to be highly accessible if he has ____ the attitude object.

According to the authors,a particularly dangerous effect of advertising is that it

Politicians often preface their remarks with such statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?

Recall that Han and Shavitt showed Americans and Koreans advertisements that stressed either independence or interdependence.They found that ____ were persuaded most by ads that stressed ____.

Using the "How do I feel about it?" heuristic can be problematic because we can make mistakes about what is causing our feelings.This idea is related to which other ideas in social psychology?

Based on the theory of planned behavior,who is most likely to follow through on the intention to buy new tires?

Because adolescents in particular are very susceptible to the emotional appeals of their peers,the textbook authors suggest that attitude inoculation attempts should take the form of

Recall that Richard Petty,John Cacioppo,and Rachel Goldman (1981)systematically varied the quality of persuasive communications that advocated comprehensive exams for college students,and also varied the prestige of the communicator.These researchers found that when some students believed that their university was considering such examination,those students used the ____ route to persuasion,and were influenced by ____.

Brinol & Petty (2003)conducted a study in which participants were presented strong or weak arguments on an issue while they were either shaking or nodding their heads to test the durability of headphones.Why did head movements matter?