Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features,"cab forward design" for better gas mileage,and "steel reinforced" side door construction for safety.This focus on objective attributes of Chrysler cars

There have been several famous (or infamous)attempts to manipulate people's attitudes subliminally (for example,Vicary's "Eat Popcorn" demonstration,Wilson Bryan Key's examination of "hidden persuasion" in alcohol ads,and the Bush campaign's "RATS" ad.One should be cautious when hearing that attempts such as these work,because

People who are high on the personality trait "need for cognition" tend to be best persuaded by

Recall that in the l930s,when anti-Asian prejudice was commonplace in the United States,Richard LaPiere (1934)had no trouble finding pleasant accommodations for himself and his Chinese traveling companions.Surprised,LaPiere later sent letters to the establishments they visited,asking whether Chinese visitors would be welcome.More than 90 percent of those who responded replied that they definitely would not accommodate Chinese.This study is noteworthy because it suggested that

Several programs have been designed to prevent teen smoking in which researchers used role-playing to help inoculate anti-smoking attitudes.The results of such programs are

You are hired by a group concerned with sex and violence in the media.This group wants to persuade children to behave morally and therefore wants to ban all images and messages of violence or sex in the media.From what you know about Brehm's reactance theory,what would you tell this group?

In order to help teens resist peer pressure,it is important to inoculate their attitudes not only with cognitive arguments but with

The ____ component of attitudes is to emotional reactions as the ____ component is to knowledge and beliefs.

Describe Icek Ajzen and Martin Fishbein's theory of planned behavior as it relates to the power of attitudes to predict deliberative behaviors.

Fear-arousing persuasive messages are targeted to the ____ basis of attitudes.

Peer pressure is a form of persuasion which generally utilizes

Cognitively based attitude is to ____ as ____ attitude is to emotion.

"Experts are always right" and "Length equals strength" are some examples of how ____ can be used in persuasion.

Recall that Anthony Greenwald and his colleagues (1991)provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem.After participants had listened to the tapes,the researchers assessed their memory or self-esteem.Greenwald and his colleagues found that subliminal messages

An attitude can exist at two levels: implicit and explicit.Define an attitude at each level and explain the distinctions between the two.

"I like sex,but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active.Why might this approach be ineffective? If people

In the movie E.T.,a child uses Reese's Pieces to coax E.T.to come out.This is an example of a type of advertisement called

Kenneth believes that Funny-O' s cereal is good because it has no sugar,it contains all of the recommended vitamins and minerals,and it has no artificial flavors.Kenneth's attitude toward Funny-O's is a(n)

The function of cognitively based attitudes is

According to Ajzen and Fishbein's (1980)theory of planned behavior,the best predictor of people's deliberative behavior is