Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

If you are employed to advertise a product,according to the text,the first thing you should consider in planning your advertising campaign is

In general,what is an attitude? Provide an example of an attitude toward some person or thing,and identify the affective,cognitive,and behavioral components of that attitude.

Which of the following represents the utilitarian aspect of an attitude object,such as a consumer product?

Explicit attitudes influence our behavior when ____,while implicit attitudes influence our behavior when ____.

In an effort to use fear to persuade people to live a more healthy lifestyle,the government of Canada went so far as to mandate that

Claude had an unpleasant experience during his last visit to Dallas,Texas.He was approached by two men with strong Texas accents who wielded a sharp knife,roughed him up,cracked a rib,and stole all his money.Ever since Claude was mugged,he has taken an instant dislike to anyone who speaks with a Texas twang. Claude's negative attitude toward Texas accents is most probably a result of

Consider the following statements: "I would prefer complex to simple problems" and "I like tasks that require little thought once I've learned them." People's responses to those statements capture their

An attitude based on operant conditioning is formed when a behavior toward an attitude object is

Work by Tesser (1993)suggests that the genetic "component" of attitudes is due to the fact that genes influence

Recall that Howard Leventhal and his colleagues (1967)showed one group of smokers a film depicting the ravages of lung cancer,gave another group of smokers a pamphlet with instructions on how to quit smoking,and exposed a third group to both the film and the pamphlets.People in the last group reduced their smoking significantly more than people in the other two groups because people who only

Although controlled laboratory studies have shown that,under highly controlled conditions,subliminal stimuli can affect people's ____,they do not show that such stimuli affect ____.

You work for an advertising agency.You have been assigned to come up with an advertising campaign for a new brand of designer water,which in reality is standard city reservoir water in a fancy bottle.In this case,you are best off using the ____ because ____.

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes,because ____,consumers need not fear that advertisements will come to control their behavior.

Suppose you are trying to persuade a group of people to purchase a new kitchen gadget.If you are presenting mostly weak arguments,which of the following techniques would help people feel more confident in their attitudes?

You work for an advertising agency that has just assumed the account for a new software product.Your goal,of course,is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product-and to purchase the product.What factors would you think about in designing your persuasive ads?

Eva's friends and her husband think that it's important that she get a mammogram at her next annual checkup.Eva believes that it will be relatively easy for her to make time in her schedule for that extra procedure.Thus,Eva has every intention of getting a mammogram as part of her annual checkup.This example best reflects the power of ____ and ____,respectively,to influence behavioral intentions and subsequent behaviors.

Social psychologists have found that attitudes do predict behavior,but only under certain specifiable conditions.According to the authors of your text,one key factor is knowing whether the behavior in question is

In the Yale Attitude Change approach,there are three components to attitude change.Identify and describe these three parts of the model.Then state the major criticism of this model.

In a study by Karremans et al (2006),students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later,when offered to choose a drink,participants who were thirsty were likely to choose ____.

There is an exception to the general rule that logical,informative messages will be highly persuasive when the issue is relevant to the audience.What is that exception?