Exam 9: Market Segmentation, Targeting, and Positioning

As Figure 9-4 above shows,there are four general categories used to segment consumer markets in the U.S. ,each having its own variables and typical breakdowns that can be used to segment them."C" describes the __________ base of segmentation.

Which of the following is an example of a "Tiffany/Walmart" strategy?

Five general criteria are often used to select target segments.They include: (1)the size of the market; (2)expected growth of the market; (3)competitive position of the firm with respect to the market; (4)cost of reaching the segment;and __________.

The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these ads is the traditional family,it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables.

All of the following are examples of increased customer value from organizational synergy EXCEPT:

Which of the following statements BEST ILLUSTRATES geographic segmentation?

Region and city size are both variables used to employ __________ segmentation.

A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The LARGEST potential market segment consists of

Segmentation based on what product features are important to different customers is known as

What are the three types of data needed from consumers to develop a perceptual map?

The purpose of the five key steps in segmenting and targeting markets is to

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB^® midsole,and ENCAP to promote a healthy gait." This strategy is an example of

When compared to a multiple products,multiple market segments strategy,a one product,multiple market segment strategy

According to Figure 9-5 above,people who currently do not use a firm's product or service but who might become users in the future are referred to as

The annual Sporting News Baseball Yearbook used 17 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n)

Manufacturing a product only when there is an order from a customer is referred to as

Australia-based Renewable Energy Ltd.sells a $10 million device that converts manure into energy.One of these devices is capable of generating energy equal to $2 million of natural gas per year.The company believes its target market consists of businesses similar to its first customer,a fertilizer manufacturer that was located in a rural area.If the firm decides to expand to the U.S. ,it most likely will use which of the following strategies to segment its market?

In marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The meal occasion (product grouping)that comprises the LARGEST product grouping is