Exam 1: Creating Customer Relationships and Value Through Marketing

The four Ps are commonly known as

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

A market orientation refers to

Define the marketing concept.

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers.

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

Which of the following statements best distinguishes between consumer needs and wants?

The United States Army recently has been both praised and criticized for its use of a popular video game,America's Army,which is designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the Army's military environment.The game is designed for "boys 14 years or older," which represent the Army's __________.

Customer value refers to

In Figure 1-2 above,"A" represents an organization's alliances with

Showstoppers refer to

As shown in the ad above,Target has been successful by offering consumers the best

Which of the following is the best example of an organizational buyer?

If you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.

Kraft produces Lunchables,a prepackaged meal usually consisting of several crackers,small slices of meat,and small slices of cheese.Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie,Capri-Sun juice,or Kool-Aid.The box is bright yellow and the quantity of food contained within it is small.The target market for Kraft Lunchables is MOST LIKELY:

The marketing mix refers to

An organization's stockholders,its suppliers,its employees,its customers,and society at large all share what in common with regard to an organization?

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief,positive story about how fellow members have helped them during times of need.Jack volunteered and shared his story during a service.Afterwards,he felt joyous.Was this an exchange in a marketing sense?

Whether an individual is buying for personal or household use,or an organization is buying for its own use or for resale,the individual or organization would be considered

A __________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.