Exam 1: Creating Customer Relationships and Value Through Marketing

Marketing refers to

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well being is known as

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the MOST LIKELY target market for TUMI brand briefcases?

Mizuno designs and sells high quality baseball gloves.Who does NOT benefit from the firm's marketing activities for its gloves?

Explain Chobani's product strategy that makes Chobani Greek Yogurt different from its principal competitors.

Effective marketing benefits society because it

Today,the standards of marketing practice have shifted from the interests of producers to the interests of __________.

A growing trend to "Buy American" has caused U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

With today's smartphones,one can watch the news,shoot videos,browse the Internet,take pictures,and listen to music.Improved new features are added with each smartphone introduced by Apple,Samsung,BlackBerry,and the like.As a result,existing customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire.This increase in demand is due mostly to changes in __________,an environmental force.

The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Did an exchange occur in a marketing sense?

According to the textbook,U.S.Bank delivers customer value by providing its customers with the best

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets.This statement deals with which part of the marketing mix?

Which of the following statements about the marketing concept era is MOST ACCURATE?

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Which of the following statements about stakeholders is MOST ACCURATE?

What kinds of organizations engage in marketing?

In the 19^th century,the belief was that production creates its own demand.By the early 20^th century,American companies began to produce more goods than buyers could consume.At the same time,competition became more significant.The usual solution was to hire more salespeople to find new buyers.This describes the __________ era.

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

Suppose you want a snack after taking this exam-a Pan Pizza from Dominos,which is located across the street from your College of Business classroom.Unfortunately,you forgot your wallet in the haste of getting to class on time to take the test.Therefore,you have no means to pay for the pizza.Which of the following reasons explain why marketing fails to occur here between you and Dominos?

An organization that focuses its efforts on (1)continuously collecting information about customers' needs; (2)sharing this information across departments;and (3)using it to create customer value is said to have a