Exam 1: Creating Customer Relationships and Value Through Marketing

The __________ department of an organization is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations.

In Figure 1-5 above,letter "B" represents which era in U.S.business history?

The entirely new food category Chobani launched in 2005 was

Which of the following statements best describes a service?

The idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals reflects the

A need refers to

All of the following are true about marketing EXCEPT:

Some people may assume that for a marketer,the only thing of value for which he or she would "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

The element of the marketing mix that describes what is exchanged for a product is known as

The internal response that customers have to all aspects of an organization and its offerings is referred to as __________.

The four Ps of the marketing mix are

Add your own personal experience and creativity to what you have just learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

In Figure 1-2 above,"C" represents an organization's ownership with

A local candidate running for office would very much like to have your vote.She promises that she will "make the country better." Because all candidates for public office say this,you decide not to vote for her.Marketing will not occur in this situation because __________.

Explain the marketing program that 3M used to reach the student target market for the Post-it^® Flag Highlighter and the rationale used for each element of the marketing mix.

All markets ultimately are composed of __________.

Utility refers to

Social responsibility is

The benefits or customer value received by users of a product is called __________.

The marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as (the)__________.