Question 1

The marketing department of an organization is responsible for facilitating __________.

Accepted Answer

A) relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations 
B) healthy competition with other product manufacturers 
C) financial contracts with banks and other lending institutions 
D) alliances with firms with non-competitive products that target similar markets 
E) the coordination between the various departments within the entire firm 
A) relationships,partnerships,and alliances with the organization's customers,shareholders,suppliers,and other organizations 
B) healthy competition with other product manufacturers 
C) financial contracts with banks and other lending institutions 
D) alliances with firms with non-competitive products that target similar markets 
E) the coordination between the various departments within the entire firm

Question 2

A factor that might doom a product in the marketplace is referred to as a(n)__________.

Accepted Answer

A) albatross 
B) land mine 
C) pit fall 
D) showstopper 
E) wild card 
A) albatross 
B) land mine 
C) pit fall 
D) showstopper 
E) wild card

Question 3

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs; (2)a desire and ability on their part to be satisfied; (3)a way for the parties to communicate;and (4)__________.

Accepted Answer

A) an affordable and actionable advertising campaign 
B) something to exchange 
C) a healthy competitive environment 
D) government approval 
E) an ability to see hidden potential within an environmental force 
A) an affordable and actionable advertising campaign 
B) something to exchange 
C) a healthy competitive environment 
D) government approval 
E) an ability to see hidden potential within an environmental force

Question 4

To serve both buyers and sellers,marketing seeks to discover and __________ the needs and wants of prospective customers.

Accepted Answer

A) change 
B) satisfy 
C) create 
D) manipulate 
E) preserve 
A) change 
B) satisfy 
C) create 
D) manipulate 
E) preserve

Question 5

3M's place strategy in its marketing program made it convenient for __________ to buy Post-it® Flag Highlighters and Post-it® Flag Pens.

Accepted Answer

A) external salespeople only 
B) college students only 
C) office workers only 
D) college students and office workers 
E) teachers only 
A) external salespeople only 
B) college students only 
C) office workers only 
D) college students and office workers 
E) teachers only

Question 6

With respect to the history of American business,the __________ era covered the early years of the United States up until the 1920s.

Accepted Answer

A) production 
B) sales 
C) marketing concept 
D) customer relationship 
E) market orientation 
A) production 
B) sales 
C) marketing concept 
D) customer relationship 
E) market orientation

Question 7

S.business history,the marketing concept era began in __________.

Accepted Answer

A) the early years of the Civil War 
B) the 1920s 
C) the late 1950s 
D) the mid-1980s 
E) the first few years of the 21st century 
A) the early years of the Civil War 
B) the 1920s 
C) the late 1950s 
D) the mid-1980s 
E) the first few years of the 21st century

Question 8

Many market-oriented,older manufacturing organizations have experienced four distinct stages in the life of their firms.Beginning with the 1860s,list and define each of the four eras of U.S.business history.

Accepted Answer

(1)During the production era,which start

Question 9

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market.Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.

Accepted Answer

A) product 
B) price 
C) production 
D) promotion 
E) place 
A) product 
B) price 
C) production 
D) promotion 
E) place

Question 10

The four utilities marketing creates are

Accepted Answer

A) product,price,promotion,and place. 
B) form,function,value,and people. 
C) monopoly,monopolistic competition,pure competition,and oligopoly. 
D) form,place,time,and possession. 
E) natural gas,fossil fuel,electricity,and water. 
A) product,price,promotion,and place. 
B) form,function,value,and people. 
C) monopoly,monopolistic competition,pure competition,and oligopoly. 
D) form,place,time,and possession. 
E) natural gas,fossil fuel,electricity,and water.

Question 11

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs; (2)__________; (3)a way for the parties to communicate;and (4)something to exchange.

Accepted Answer

A) a healthy competitive environment 
B) government approval 
C) an affordable and actionable advertising campaign 
D) a desire and ability on their part to be satisfied 
E) an ability to see hidden potential within an environmental force 
A) a healthy competitive environment 
B) government approval 
C) an affordable and actionable advertising campaign 
D) a desire and ability on their part to be satisfied 
E) an ability to see hidden potential within an environmental force

Question 12

Which of the following statements about marketing is MOST ACCURATE?

Accepted Answer

A) Unless you take a marketing class,you will never truly know anything about marketing. 
B) Marketing is nothing more than common sense. 
C) Marketing requires an innate sense of creativity;you either have it or you don't. 
D) You can call yourself a marketing expert only if you have sold something. 
E) You are already a marketing expert because as a consumer,you have already been involved in marketing decisions. 
A) Unless you take a marketing class,you will never truly know anything about marketing. 
B) Marketing is nothing more than common sense. 
C) Marketing requires an innate sense of creativity;you either have it or you don't. 
D) You can call yourself a marketing expert only if you have sold something. 
E) You are already a marketing expert because as a consumer,you have already been involved in marketing decisions.

Question 13

The Terrafugia Transition (see the photo above)is a 19-foot,two-seater road-drivable,light-sport aircraft with an anticipated price of $279,000.The MOST LIKELY prospective customers for this flying car would include

Accepted Answer

A) students who attend college at least 500 miles away from home. 
B) retired seniors receiving social security. 
C) executives for whom time is extremely important. 
D) teens who like to try new things. 
E) families in need of a second vehicle. 
A) students who attend college at least 500 miles away from home. 
B) retired seniors receiving social security. 
C) executives for whom time is extremely important. 
D) teens who like to try new things. 
E) families in need of a second vehicle.

Question 14

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

Accepted Answer

The American Marketing Association repre

Question 15

It is said that goods,services,and ideas are marketed.Define goods,services,and ideas and give at least one example of each.

Accepted Answer

Goods are physical objects,such as tooth

Question 16

The linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

Accepted Answer

A) relationship marketing. 
B) exclusive dealing. 
C) loyalty marketing. 
D) customer relationship management. 
E) symbiotic marketing. 
A) relationship marketing. 
B) exclusive dealing. 
C) loyalty marketing. 
D) customer relationship management. 
E) symbiotic marketing.

Question 17

The four Ps are commonly known as

Accepted Answer

A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) predict,produce,package,and persuade. 
A) the environmental or uncontrollable forces. 
B) the environmental or controllable factors. 
C) the marketing mix or controllable factors. 
D) the marketing mix or uncontrollable forces. 
E) predict,produce,package,and persuade.

Question 18

Chobani used all of the following tactics to promote its Chobani Greek Yogurt EXCEPT:

Accepted Answer

A) sponsored the Food Network's Rachel vs.Guy Kids Kick-Off TV show with its Chobani Champions Tubes. 
B) created a website to provide consumers with recipes that use Chobani Greek Yogurt. 
C) sponsored the 2012 U.S.Olympic Team. 
D) used its CHOmobile to offer samples of its Greek Yogurt to first-time customers. 
E) relied on word-of-mouth in its early years. 
A) sponsored the Food Network's Rachel vs.Guy Kids Kick-Off TV show with its Chobani Champions Tubes. 
B) created a website to provide consumers with recipes that use Chobani Greek Yogurt. 
C) sponsored the 2012 U.S.Olympic Team. 
D) used its CHOmobile to offer samples of its Greek Yogurt to first-time customers. 
E) relied on word-of-mouth in its early years.

Question 19

A student would like to buy cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because

Accepted Answer

A) two or more parties have unsatisfied needs. 
B) there is no desire on the part of either party to satisfy its needs. 
C) one of the involved parties does not have the ability to satisfy its needs. 
D) there is no way for each party to communicate with one another. 
E) there has been no assessment of consumer wants and needs. 
A) two or more parties have unsatisfied needs. 
B) there is no desire on the part of either party to satisfy its needs. 
C) one of the involved parties does not have the ability to satisfy its needs. 
D) there is no way for each party to communicate with one another. 
E) there has been no assessment of consumer wants and needs.

Question 20

Organizational buyers are described as

Accepted Answer

A) only purchasers of raw materials and natural resources. 
B) employees who purchase household items for their personal use. 
C) any individual or group making a purchase worth over $100,000. 
D) manufacturers,retailers,or government agencies that buy products for their own use or for resale. 
E) any man,woman,or child who uses products purchased for a household. 
A) only purchasers of raw materials and natural resources. 
B) employees who purchase household items for their personal use. 
C) any individual or group making a purchase worth over $100,000. 
D) manufacturers,retailers,or government agencies that buy products for their own use or for resale. 
E) any man,woman,or child who uses products purchased for a household.

Exam 1: Creating Customer Relationships and Value Through Marketing

The marketing department of an organization is responsible for facilitating __________.

A factor that might doom a product in the marketplace is referred to as a(n)__________.

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs; (2)a desire and ability on their part to be satisfied; (3)a way for the parties to communicate;and (4)__________.

To serve both buyers and sellers,marketing seeks to discover and __________ the needs and wants of prospective customers.

3M's place strategy in its marketing program made it convenient for __________ to buy Post-it® Flag Highlighters and Post-it® Flag Pens.

With respect to the history of American business,the __________ era covered the early years of the United States up until the 1920s.

S.business history,the marketing concept era began in __________.

Many market-oriented,older manufacturing organizations have experienced four distinct stages in the life of their firms.Beginning with the 1860s,list and define each of the four eras of U.S.business history.

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market.Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.

The four utilities marketing creates are

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs; (2)__________; (3)a way for the parties to communicate;and (4)something to exchange.

Which of the following statements about marketing is MOST ACCURATE?

The Terrafugia Transition (see the photo above)is a 19-foot,two-seater road-drivable,light-sport aircraft with an anticipated price of $279,000.The MOST LIKELY prospective customers for this flying car would include

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

It is said that goods,services,and ideas are marketed.Define goods,services,and ideas and give at least one example of each.

The linking of the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit is referred to as

The four Ps are commonly known as

Chobani used all of the following tactics to promote its Chobani Greek Yogurt EXCEPT:

A student would like to buy cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because

Organizational buyers are described as

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

3M's place strategy in its marketing program made it convenient for __________ to buy Post-it^® Flag Highlighters and Post-it^® Flag Pens.