Question 1

Attitude refers to the mental structures and processes involved in thinking,understanding,and interpreting stimuli and events.

Accepted Answer

A) True 
 B)False

Question 2

_____ refers to the physical actions of consumers that can be directly observed and measured by others.

Accepted Answer

The answer of _____ refers to the physical actions of...

Question 3

Physical stimuli such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions are example of _____.

Accepted Answer

consumer e

Question 4

A comprehensive consumer analysis:

Accepted Answer

A)  should focus only on cognitive behavior. 
B)  must continuously monitor changes in all three elements of the consumer process. 
C)  is only concerned with cognitive behavior. 
D)  is not properly directed at environmental changes. 
E)  is useful only for strategy creation. 
A)  should focus only on cognitive behavior. 
B)  must continuously monitor changes in all three elements of the consumer process. 
C)  is only concerned with cognitive behavior. 
D)  is not properly directed at environmental changes. 
E)  is useful only for strategy creation.

Question 5

Why is cognition important to marketers?

Accepted Answer

Cognition includes the knowledge,meaning

Question 6

In studying marketing strategy,the marketer is most interested in:

Accepted Answer

A)  techniques for repositioning his/her product 
B)  expanding distribution 
C)  identifying those consumer variables that impact the success of a marketing strategy 
D)  expanding the scope/use of marketing research 
E)  improving marketing strategies corresponding to popularity ratings. 
A)  techniques for repositioning his/her product 
B)  expanding distribution 
C)  identifying those consumer variables that impact the success of a marketing strategy 
D)  expanding the scope/use of marketing research 
E)  improving marketing strategies corresponding to popularity ratings.

Question 7

Briefly define "marketing strategy" and discuss its creation/role?

Accepted Answer

Marketing strategy is a set of planned s

Question 8

The Wheel of Consumer Analysis is a tool that is only capable of identifying the changes in the environment,cognition and affect,and behavior that interact to create changes in societies in general.

Accepted Answer

A) True 
 B)False

Question 9

_____ includes many types of studies,such as test marketing,advertising pretests,sales promotion effects,analysis of sales and market share data,pricing experiments,traffic and shopping patterns,surveys,and many others.

Accepted Answer

The answer of _____ includes many types of studies,such as...

Question 10

The BASIC task of marketing strategy is to:

Accepted Answer

A)  positively influence consumer behavior. 
B)  dramatically lower marketing costs. 
C)  significantly raise product prices. 
D)  eliminate competitors. 
E)  expand market presence. 
A)  positively influence consumer behavior. 
B)  dramatically lower marketing costs. 
C)  significantly raise product prices. 
D)  eliminate competitors. 
E)  expand market presence.

Question 11

Consumer research includes the following types of studies EXCEPT:

Accepted Answer

A)  advertising pretests. 
B)  sales promotion effects. 
C)  cost-benefit analysis. 
D)  traffic and shopping patterns. 
E)  test marketing. 
A)  advertising pretests. 
B)  sales promotion effects. 
C)  cost-benefit analysis. 
D)  traffic and shopping patterns. 
E)  test marketing.

Question 12

The consumer environment is important to marketing because it is the medium in which stimuli are placed to influence consumers.

Accepted Answer

A) True 
 B)False

Question 13

In a(n)_____ system,each system element can be either a cause OR an effect of a change at any particular time.

Accepted Answer

A)  reciprocal 
B)  overt 
C)  environmental 
D)  implied 
E)  virtual 
A)  reciprocal 
B)  overt 
C)  environmental 
D)  implied 
E)  virtual

Question 14

In its use of the Wheel of Consumer Analysis,marketing seeks to elicit change through:

Accepted Answer

A)  appeal. 
B)  force. 
C)  deception. 
D)  lawsuits. 
E)  legislation. 
A)  appeal. 
B)  force. 
C)  deception. 
D)  lawsuits. 
E)  legislation.

Question 15

While consumer analysis may begin with any element of the process,it is assumed that marketers TEND to start with an analysis of:

Accepted Answer

A)  consumer affect. 
B)  consumer cognition. 
C)  specific overt behaviors needed to achieve objectives. 
D)  the environment. 
E)  consumer memory. 
A)  consumer affect. 
B)  consumer cognition. 
C)  specific overt behaviors needed to achieve objectives. 
D)  the environment. 
E)  consumer memory.

Question 16

A consumer receives a free sample of a new liquid detergent in the mail,tries it out,likes it,and then purchases it.In this case,a change in the consumer's cognition led to a change in behavior,which led to a change in the consumer's environment.

Accepted Answer

A) True 
 B)False

Question 17

Consumer analysis is the "hub" or center of the Wheel of Consumer Analysis

Accepted Answer

A) True 
 B)False

Question 18

Successful marketing strategies can result from all of the following EXCEPT:

Accepted Answer

A)  correctly identifying the target market. 
B)  understanding consumer-product relationships for the firm's customer. 
C)  understanding consumer-product relationships for customers of competitors. 
D)  increasing the annual budget for the advertisements. 
E)  creating an advantage over competitive offerings. 
A)  correctly identifying the target market. 
B)  understanding consumer-product relationships for the firm's customer. 
C)  understanding consumer-product relationships for customers of competitors. 
D)  increasing the annual budget for the advertisements. 
E)  creating an advantage over competitive offerings.

Question 19

BRIEFLY describe the two mental processes that determine consumer perception

Accepted Answer

Consumer affect and cognition refer to t

Question 20

Although many marketing strategies are designed to influence consumers' affect and cognition,these strategies must ultimately result in _____ consumer behavior to have value for the company.

Accepted Answer

The answer of Although many marketing strategies are designed to...

Attitude refers to the mental structures and processes involved in thinking,understanding,and interpreting stimuli and events.

_____ refers to the physical actions of consumers that can be directly observed and measured by others.

Physical stimuli such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions are example of _____.

A comprehensive consumer analysis:

Why is cognition important to marketers?

In studying marketing strategy,the marketer is most interested in:

Briefly define "marketing strategy" and discuss its creation/role?

The Wheel of Consumer Analysis is a tool that is only capable of identifying the changes in the environment,cognition and affect,and behavior that interact to create changes in societies in general.

_____ includes many types of studies,such as test marketing,advertising pretests,sales promotion effects,analysis of sales and market share data,pricing experiments,traffic and shopping patterns,surveys,and many others.

The BASIC task of marketing strategy is to:

Consumer research includes the following types of studies EXCEPT:

The consumer environment is important to marketing because it is the medium in which stimuli are placed to influence consumers.

In a(n)_____ system,each system element can be either a cause OR an effect of a change at any particular time.

In its use of the Wheel of Consumer Analysis,marketing seeks to elicit change through:

While consumer analysis may begin with any element of the process,it is assumed that marketers TEND to start with an analysis of:

A consumer receives a free sample of a new liquid detergent in the mail,tries it out,likes it,and then purchases it.In this case,a change in the consumer's cognition led to a change in behavior,which led to a change in the consumer's environment.

Consumer analysis is the "hub" or center of the Wheel of Consumer Analysis

Successful marketing strategies can result from all of the following EXCEPT:

BRIEFLY describe the two mental processes that determine consumer perception

Although many marketing strategies are designed to influence consumers' affect and cognition,these strategies must ultimately result in _____ consumer behavior to have value for the company.

Introduction to Consumer Behavior and Marketing Strategy

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 2: A Framework for Consumer Analysis

Attitude refers to the mental structures and processes involved in thinking,understanding,and interpreting stimuli and events.

_____ refers to the physical actions of consumers that can be directly observed and measured by others.

Physical stimuli such as stores,products,advertisements,and signs,that can change consumers' thoughts,feelings,and actions are example of _____.

A comprehensive consumer analysis:

Why is cognition important to marketers?

In studying marketing strategy,the marketer is most interested in:

Briefly define "marketing strategy" and discuss its creation/role?

The Wheel of Consumer Analysis is a tool that is only capable of identifying the changes in the environment,cognition and affect,and behavior that interact to create changes in societies in general.

_____ includes many types of studies,such as test marketing,advertising pretests,sales promotion effects,analysis of sales and market share data,pricing experiments,traffic and shopping patterns,surveys,and many others.

The BASIC task of marketing strategy is to:

Consumer research includes the following types of studies EXCEPT:

The consumer environment is important to marketing because it is the medium in which stimuli are placed to influence consumers.

In a(n)_____ system,each system element can be either a cause OR an effect of a change at any particular time.

In its use of the Wheel of Consumer Analysis,marketing seeks to elicit change through:

While consumer analysis may begin with any element of the process,it is assumed that marketers TEND to start with an analysis of:

A consumer receives a free sample of a new liquid detergent in the mail,tries it out,likes it,and then purchases it.In this case,a change in the consumer's cognition led to a change in behavior,which led to a change in the consumer's environment.

Consumer analysis is the "hub" or center of the Wheel of Consumer Analysis

Successful marketing strategies can result from all of the following EXCEPT:

BRIEFLY describe the two mental processes that determine consumer perception

Although many marketing strategies are designed to influence consumers' affect and cognition,these strategies must ultimately result in _____ consumer behavior to have value for the company.

Introduction to Consumer Behavior and Marketing Strategy

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters