Exam 3: Introduction to Affect and Cognition

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Briefly identify the five basic characteristics associated with the affective system.What advantages/disadvantages are associated with the marketer's attempts to appeal to this system?

(Essay)

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Question 41

Evaluations of products or other concepts are strong affective responses accompanied by high levels of arousal.

(True/False)

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Question 42

Briefly describe the three types of cognitive learning.

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Question 43

The two types of knowledge structures which people have are schemas and _____.

(Short Answer)

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Question 44

List the four types of affective responses and explain their level of physiological arousal.

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Question 45

The affective system is characterized by all of the following EXCEPT:

(Multiple Choice)

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Question 46

Through automatic processing,various aspects of one's knowledge in memory can spring to mind during decision making.

(True/False)

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Question 47

Procedural knowledge is characterized by all of the following EXCEPT:

(Multiple Choice)

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Question 48

_____ concerns people's interpretations of relevant information in their environments.

(Short Answer)

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Question 49

Changes in consumers' values can precipitate a restructuring of consumers' product knowledge.

(True/False)

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Question 50

Which of the following occurs when parts of a knowledge structure are combined and given a new overall meaning?

(Multiple Choice)

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Question 51

Which of the following affective responses produces the highest level of physiological arousal?

(Multiple Choice)

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Question 52

The affective system cannot plan,make decisions,or purposefully try to achieve some goal.

(True/False)

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Question 53

Product knowledge that is activated from memory has the potential to influence interpretation and integration processes.

(True/False)

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Question 54

The amount and intensity of cognitive processing is uniform across situations,products,and consumers.

(True/False)

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Question 55

Episodic knowledge concerns specific events in a person's life.

(True/False)

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Question 56

Consider few characteristics of a Nike shoe,like the lacing pattern,insole,and reinforced heel which can be interpreted as "good support for backpacking",is an

(Multiple Choice)

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Question 57

Which of the following is a cognitive response?

(Multiple Choice)

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Question 58

Restructuring is rare and occurs only when existing knowledge structures become excessively large and cumbersome.

(True/False)

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Question 59

Consumers have little control over the process of _____,which occurs unconsciously and automatically.

(Short Answer)

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Question 60

Showing 41 - 60 of 60

Briefly identify the five basic characteristics associated with the affective system.What advantages/disadvantages are associated with the marketer's attempts to appeal to this system?

Evaluations of products or other concepts are strong affective responses accompanied by high levels of arousal.

Briefly describe the three types of cognitive learning.

The two types of knowledge structures which people have are schemas and _____.

List the four types of affective responses and explain their level of physiological arousal.

The affective system is characterized by all of the following EXCEPT:

Through automatic processing,various aspects of one's knowledge in memory can spring to mind during decision making.

Procedural knowledge is characterized by all of the following EXCEPT:

_____ concerns people's interpretations of relevant information in their environments.

Changes in consumers' values can precipitate a restructuring of consumers' product knowledge.

Which of the following occurs when parts of a knowledge structure are combined and given a new overall meaning?

Which of the following affective responses produces the highest level of physiological arousal?

The affective system cannot plan,make decisions,or purposefully try to achieve some goal.

Product knowledge that is activated from memory has the potential to influence interpretation and integration processes.

The amount and intensity of cognitive processing is uniform across situations,products,and consumers.

Episodic knowledge concerns specific events in a person's life.

Consider few characteristics of a Nike shoe,like the lacing pattern,insole,and reinforced heel which can be interpreted as "good support for backpacking",is an

Which of the following is a cognitive response?

Restructuring is rare and occurs only when existing knowledge structures become excessively large and cumbersome.

Consumers have little control over the process of _____,which occurs unconsciously and automatically.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

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