Exam 6: Attitudes and Intentions

In Fishbein's multiattribute model,overall attitudes are the result of the strengths of the salient beliefs associated with a stimulus object and the evaluations of those beliefs.

Products that are heavily influenced by subjective norms (SN)factors are likely to emphasize the approval of all of the following EXCEPT:

The strength of a consumer's product/brand beliefs is most heavily influenced by:

Which of the following is needed to create a favorable consumer-brand relationship?

Attitudes at one level of specificity are consistently related to attitudes at other levels.

The subjective or social norm (SN)component reflects consumers' perceptions of what other people want them to do.

Consumers who possess complete _____ of product knowledge could activate beliefs about the product's attributes,its functional consequences,or the values achieved through using it.

The theory of reasoned action proposes that a negative attitude towards an object and _____ combine to affect behavioral intentions (BI)and that their relative influence varies from situation to situation.

A major key to understanding consumer attitudes is to identify the set of _____ that created them.

It is difficult to accurately predict behavior from beliefs,attitudes,and intentions for situations characterized by low levels of knowledge/involvement.

The theory of reasoned action considers the influence of other people upon the consumer's actions in which of the following terms?

The strategy of making an existing favorable belief more salient generally relies upon making an attribute appear:

Marketers often employ _____ in an effort to prime the accessibility of attitudes that are relevant to their strategies.

The major factor that reduces the predictive accuracy of a consumer's measured intention is time.

Which of the following are used to monitor consumers' brand attitudes over time?

The theory of _____ is called so because it assumes that consumers consciously consider the consequences of the alternative behaviors under consideration and choose the one that leads to the most desirable consequences.

Attitude is best defined as:

Marketers tend to be more concerned about consumers' covert behavior.

Which of the following purchases are least likely to be affected by subjective norm (SN)considerations?

A firm may acquire brand equity by building it,borrowing it,or buying it.