Question 1

Individuals who share similar cultural values adopt similar methods to achieve them.

Accepted Answer

A) True 
 B)False

Question 2

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

Accepted Answer

The answer of The _____ includes large-scale,broad environmental factors such...

Question 3

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

Accepted Answer

A)  product situation. 
B)  shopping situation. 
C)  purchase situation. 
D)  consumption situation. 
E)  disposition. 
A)  product situation. 
B)  shopping situation. 
C)  purchase situation. 
D)  consumption situation. 
E)  disposition.

Question 4

Two especially important generic behaviors in information acquisition situations are _____ and _____.

Accepted Answer

informatio

Question 5

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

Accepted Answer

A)  Social environment. 
B)  Temporal environment. 
C)  Physical environment. 
D)  Spatial environment. 
E)  Product environment. 
A)  Social environment. 
B)  Temporal environment. 
C)  Physical environment. 
D)  Spatial environment. 
E)  Product environment.

Question 6

All of the following statements about a situation are true EXCEPT:

Accepted Answer

A)  that it is defined by the consumer. 
B)  that it is a sequence of goal-directed behaviors. 
C)  that it includes affective and cognitive responses. 
D)  that it includes the environments in which they occur. 
E)  that it includes reference groups. 
A)  that it is defined by the consumer. 
B)  that it is a sequence of goal-directed behaviors. 
C)  that it includes affective and cognitive responses. 
D)  that it includes the environments in which they occur. 
E)  that it includes reference groups.

Question 7

Garage sales,flea markets,and auctions are different types of _____ environments.

Accepted Answer

The answer of Garage sales,flea markets,and auctions are different types...

Question 8

List the two purchasing behaviors which are influenced by the marketers.

Accepted Answer

Marketers are interested in influencing

Question 9

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

Accepted Answer

A)  social environment. 
B)  store environment. 
C)  micro environment. 
D)  purchase environment. 
E)  disposition environment. 
A)  social environment. 
B)  store environment. 
C)  micro environment. 
D)  purchase environment. 
E)  disposition environment.

Question 10

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

Accepted Answer

A)  Sales may pick up when paychecks arrive. 
B)  Intimate candlelight may draw people together. 
C)  People may prefer drinking lemonade when it is hot. 
D)  Direct overhead lighting can adversely affect performance. 
E)  People prefer shopping at supermarkets for convenience goods. 
A)  Sales may pick up when paychecks arrive. 
B)  Intimate candlelight may draw people together. 
C)  People may prefer drinking lemonade when it is hot. 
D)  Direct overhead lighting can adversely affect performance. 
E)  People prefer shopping at supermarkets for convenience goods.

Question 11

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

Accepted Answer

A) True 
 B)False

Question 12

The environment can be analyzed only at the macro level.

Accepted Answer

A) True 
 B)False

Question 13

Merchandise displayed on the Internet is not considered as a shopping situation.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

Accepted Answer

A)  Marketers must help consumers recognize the problem. 
B)  Marketers must help consumers recognize/define their goals. 
C)  Marketers must help consumers identify key environmental considerations. 
D)  Marketers must restrain from citing the benefits of their product until the consumer is ready for it. 
E)  Marketers must stress the self-relevance of the product/service. 
A)  Marketers must help consumers recognize the problem. 
B)  Marketers must help consumers recognize/define their goals. 
C)  Marketers must help consumers identify key environmental considerations. 
D)  Marketers must restrain from citing the benefits of their product until the consumer is ready for it. 
E)  Marketers must stress the self-relevance of the product/service.

Question 15

In most cases the purchasing environment is identical to the shopping environment.

Accepted Answer

A) True 
 B)False

Question 16

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Accepted Answer

The five generic consumer situations are

Question 17

Which of the following statements is true regarding the macro social environment?

Accepted Answer

A)  It focuses on direct social interactions. 
B)  It involves interactions among small groups. 
C)  It involves reference groups. 
D)  It is controllable by the marketer. 
E)  It is useful for market segmentation. 
A)  It focuses on direct social interactions. 
B)  It involves interactions among small groups. 
C)  It involves reference groups. 
D)  It is controllable by the marketer. 
E)  It is useful for market segmentation.

Question 18

Briefly describe three factors of the nonspatial environment.

Accepted Answer

Time,weather,and lighting are three fact

Question 19

In the social environment,consumers can interact with other people either directly or vicariously.

Accepted Answer

A) True 
 B)False

Question 20

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Accepted Answer

A) True 
 B)False

Individuals who share similar cultural values adopt similar methods to achieve them.

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

Two especially important generic behaviors in information acquisition situations are _ and _.

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

All of the following statements about a situation are true EXCEPT:

Garage sales,flea markets,and auctions are different types of _____ environments.

List the two purchasing behaviors which are influenced by the marketers.

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

The environment can be analyzed only at the macro level.

Merchandise displayed on the Internet is not considered as a shopping situation.

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

In most cases the purchasing environment is identical to the shopping environment.

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Which of the following statements is true regarding the macro social environment?

Briefly describe three factors of the nonspatial environment.

In the social environment,consumers can interact with other people either directly or vicariously.

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 11: Introduction to the Environment

Individuals who share similar cultural values adopt similar methods to achieve them.

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

Two especially important generic behaviors in information acquisition situations are _____ and _____.

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

All of the following statements about a situation are true EXCEPT:

Garage sales,flea markets,and auctions are different types of _____ environments.

List the two purchasing behaviors which are influenced by the marketers.

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

The environment can be analyzed only at the macro level.

Merchandise displayed on the Internet is not considered as a shopping situation.

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

In most cases the purchasing environment is identical to the shopping environment.

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Which of the following statements is true regarding the macro social environment?

Briefly describe three factors of the nonspatial environment.

In the social environment,consumers can interact with other people either directly or vicariously.

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Two especially important generic behaviors in information acquisition situations are _ and _.